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We are used to thinking of A/B split testing as a way to improve UX and increase conversions. But it's actually a two-way road. How you design your tests should be based on UX research – not on guesswork and intuition. This will save you lots …
[Read more...] about Using UX testing to dramatically improve your A/B testing results
The advancement in web technology has enhanced the significance and usage of Graphic design. Now it is not limited to specific things. There was a time when graphic designing was limited to promotions and Marketing, but now with time, it has …
[Read more...] about How to Make Your Graphic Design Go Viral
If you have ever run a user testing study before, you may have experienced a scenario where you have observed a user do something completely unexpected. It can sometimes be difficult to fathom observed user behaviour. In this article we decode an …
[Read more...] about Decoding an unexpected user testing result using neuroscience
Don’t just copy persuasive design. It will backfire. Here’s how to successfully build persuasive design into your larger strategy. Persuasive design elements like points, badges, reputation, and scarcity warnings are meaningless as stand-alone …
[Read more...] about Persuasive strategies to build sustainable user engagement
The open office concept exemplified by tech giants and hip startups has reached Corporate America. The notion of stuffy cubicles and conference rooms has faded as unassigned seating and remote work takes over. But beer Fridays, ping-pong tables and nap …
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