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The bad design of everyday things

Have you ever come across a badly designed product and thought to yourself “How on God’s green earth would I use this? “ You are not alone! I have often felt frustrated, irritated and even angry at times when I am unable to use a product or service when …

Colors in UI Design: A Guide for Creating the Perfect UI

By Slava Vaniukov

If you have a website or app that you’re creating for your company, then you need to think about user interface design basics. In particular, you should pay attention to your color choices. Color choice matters. Each one invokes some particular visual …

Using UX testing to dramatically improve your A/B testing results

By Natalya Diatko

We are used to thinking of A/B split testing as a way to improve UX and increase conversions. But it's actually a two-way road. How you design your tests should be based on UX research – not on guesswork and intuition. This will save you lots …

How to Make Your Graphic Design Go Viral

By Sofia David

The advancement in web technology has enhanced the significance and usage of Graphic design. Now it is not limited to specific things. There was a time when graphic designing was limited to promotions and Marketing, but now with time, it has …

Decoding an unexpected user testing result using neuroscience

By Lydia Wright

If you have ever run a user testing study before, you may have experienced a scenario where you have observed a user do something completely unexpected. It can sometimes be difficult to fathom observed user behaviour. In this article we decode an …

The bad design of everyday things

Colors in UI Design: A Guide for Creating the Perfect UI

Using UX testing to dramatically improve your A/B testing results

How to Make Your Graphic Design Go Viral

Decoding an unexpected user testing result using neuroscience

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