Natalya Dyatko is a freelance writer and content marketing/SEO specialist. Follow her on Linkedin and Twitter for more SEO tips, tutorials, and analysis. Her goal is to help entrepreneurs and startups out there grow their business on their own, without spending thousands on marketing consultants.
We are used to thinking of A/B split testing as a way to improve UX and increase conversions. But it's actually a two-way road.
How you design your tests should be based on UX research – not on guesswork and intuition.
This will save you lots …
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