Lydia Wright

About Lydia Wright

Lydia Wright is the cofounder of User Fountain, a managed usability-testing service. Her background is in user research and conversion-rate optimization (CRO). Lydia has been conducting usability-testing studies for some of the world’s biggest brands for over seven years—ever since she discovered the power of the insights it delivers.

Decoding an unexpected user testing result using neuroscience

By Lydia Wright

If you have ever run a user testing study before, you may have experienced a scenario where you have observed a user do something completely unexpected. It can sometimes be difficult to fathom observed user behaviour. In this article we decode an …

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Decoding an unexpected user testing result using neuroscience

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