If you have ever run a user testing study before, you may have experienced a scenario where you have observed a user do something completely unexpected. It can sometimes be difficult to fathom observed user behaviour. In this article we decode an …
About Lydia Wright
Lydia Wright is the cofounder of User Fountain, a managed usability-testing service. Her background is in user research and conversion-rate optimization (CRO). Lydia has been conducting usability-testing studies for some of the world’s biggest brands for over seven years—ever since she discovered the power of the insights it delivers.