Making UX Research Usable


An end user rarely takes into account the diversity of the User Experience Design process when they reap its benefits. To be proficient in UX Design is to be proficient in a dozen other disciplines – namely user research, interaction design, information architecture, and visual design, among others. It is precisely for this reason that, while all UX designers ought to … [Read more...]

4 Tools For A Successful Usability Test


In this day and age of instant gratification, usability testing is often relegated to crisis situations when a website or an app does not perform to expectations. However, ask any conversion optimization expert and they’ll tell you that usability testing is not a complicated afterthought. It’s a necessary precursor to the launch of every successful online … [Read more...]

How To Use The System Usability Scale (SUS) To Evaluate The Usability Of Your Website


Is your website usable? If your job depends on getting a definite answer to this question, then you should start using the System Usability Scale. The System Usability Scale (SUS) was invented by John Brooke who, in 1986, created this ‘quick and dirty’ usability scale to evaluate practically any kind of system. The SUS has been tried and tested throughout almost … [Read more...]

Combining HEART With The Goals-Signals-Metrics Process To Determine Which UX Metrics To Use


The effect on the User Experience (UX) brought about by a newly-implemented product change is something that is both necessary yet difficult to measure. This is because changes in the user experience tend to be generic in nature and may not directly relate to the quality of the UX or the overall goals of the project. At the same time the ability to measure this effect will … [Read more...]

Mobile Usability Testing – From Recorders And Rigs to Google’s Tools


Mobile internet is on the rise. According to research by Ofcom, the average time spent browsing on mobile devices rose by 2.5% between March 2013-2014. Indeed, smart phones are now the second most popular device for internet access, with some 23% of users choosing their phone over another device (according to this same report). A poor user experience can reduce … [Read more...]

10 Checkpoints For Initial User Interface Testing Of Commercial Web Applications


User Interface testing has become an individual core testing process for both the Internal (employee accessing) and External (public) web applications. Here we are going to discuss the 'External' aspect, that is, the testing of applications accessed by users who do not work with the company that owns them. Typically used for commercial purposes, these applications include … [Read more...]

Decontextualized Tests And Heuristic Reviews


Sometimes the best way to test a product doesn’t involve the product at all. Decontextualized tests, or tests that do not involve the product, are generally geared to testing users’ attitudes on the product, or in generating ideas. But just because they may be more conceptual does not mean they are any less valuable as a source of data. In this piece, we will focus on … [Read more...]

8 Usability Testing Tools When On A Budget


Setting up a successful company with sufficient funding is difficult enough. However, for many startup founders, tight budget constraints are a grim reality. Financial concerns plague most new CEOs - which partly explains why 50% of small businesses fail within the first two years. There are numerous usability testing tools available. However, for the average … [Read more...]

5 Guidelines For Setting Up A Usability Study – Startup Style


No matter the size of a company, usability testing can be viewed as a luxury that all too often gets scrapped off the agenda as deadlines start to loom. In my experience of working in the young and vibrant e-commerce startup Mallzee, this issue crops up more than it should. When every penny counts, it’s hard to convince managing roles to invest time and money in user … [Read more...]

10 Guidelines To Improve The Effectiveness Of A/B Testing


A/B testing is one of the best ways of improving the conversion rate of a website (when done correctly) but often times the number of successful A/B tests is low. It’s not that you’re expecting a winner every time but you should really be creating a winner at least 25% of the time. So how do you improve the effectiveness of every A/B test you run? By running tests that … [Read more...]