Making UX Research Usable

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An end user rarely takes into account the diversity of the User Experience Design process when they reap its benefits. To be proficient in UX Design is to be proficient in a dozen other disciplines – namely user research, interaction design, information architecture, and visual design, among others. It is precisely for this reason that, while all UX designers ought to … [Read more...]

4 Tools For A Successful Usability Test

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In this day and age of instant gratification, usability testing is often relegated to crisis situations when a website or an app does not perform to expectations. However, ask any conversion optimization expert and they’ll tell you that usability testing is not a complicated afterthought. It’s a necessary precursor to the launch of every successful online … [Read more...]

How To Use The System Usability Scale (SUS) To Evaluate The Usability Of Your Website

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Is your website usable? If your job depends on getting a definite answer to this question, then you should start using the System Usability Scale. The System Usability Scale (SUS) was invented by John Brooke who, in 1986, created this ‘quick and dirty’ usability scale to evaluate practically any kind of system. The SUS has been tried and tested throughout almost … [Read more...]

Combining HEART With The Goals-Signals-Metrics Process To Determine Which UX Metrics To Use

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The effect on the User Experience (UX) brought about by a newly-implemented product change is something that is both necessary yet difficult to measure. This is because changes in the user experience tend to be generic in nature and may not directly relate to the quality of the UX or the overall goals of the project. At the same time the ability to measure this effect will … [Read more...]

Mobile Usability Testing – From Recorders And Rigs to Google’s Tools

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Mobile internet is on the rise. According to research by Ofcom, the average time spent browsing on mobile devices rose by 2.5% between March 2013-2014. Indeed, smart phones are now the second most popular device for internet access, with some 23% of users choosing their phone over another device (according to this same report). A poor user experience can reduce … [Read more...]