5 Guidelines For Setting Up A Usability Study – Startup Style

tips-setting-usability-study

No matter the size of a company, usability testing can be viewed as a luxury that all too often gets scrapped off the agenda as deadlines start to loom. In my experience of working in the young and vibrant e-commerce startup Mallzee, this issue crops up more than it should. When every penny counts, it’s hard to convince managing roles to invest time and money in user … [Read more...]

10 Guidelines To Improve The Effectiveness Of A/B Testing

improve-effectiveness-of-A-B-test

A/B testing is one of the best ways of improving the conversion rate of a website (when done correctly) but often times the number of successful A/B tests is low. It’s not that you’re expecting a winner every time but you should really be creating a winner at least 25% of the time. So how do you improve the effectiveness of every A/B test you run? By running tests that have … [Read more...]

UsabilityTools Review – More Research For Less Money

usabilitytools-review

UsabilityTools.com seems to answer the needs of UX researchers, designers and marketers all combined. It’s a comprehensive testing platform with 9 tools you’d normally use separately via multiple different services and paying twice the price for it. Although it seems like a real competition killer, because of offering more for less money, still the market is overruled by … [Read more...]

UserVOD: User Experience Improvement For Mobile Applications

uservod-user-experience-mobile-applications

UserVOD is a useful tool service that enables iOS mobile application developers obtain insights into how users are using their apps. It achieves this by recording user sessions and capturing their actions and gestures. In addition to this, it provides aggregated visual analytics (such as heatmaps) via its dashboard. In this way, the developer would be able to know for example, … [Read more...]

6 Ways To Recruit Participants For Remote Usability Testing

6-Ways-To-Recruit-Participants-For-Remote-Usability-Testing

One of the main pillars of the user-oriented design involves testing your own assumptions and design solutions. Usability testing is very important in the design process. It allows you to verify ideas, helps to reduce the costs already at the initial stage of design and allows you to explore the user expectations. These have significant meaning when it comes to the user … [Read more...]

Usability Testing Of UK Cinema Websites – Part 2

usability-testing-uk-cinema-websites-2

In Part 1 of this article, we have seen the usability problems encountered by users when they try to book cinema tickets for kids on a Saturday morning. The websites that were tested were all UK cinema websites: CineWorld, Empire Cinemas and Odeon Cinemas. This article shows two other tasks that were performed by users during the same usability testing session, namely the … [Read more...]

Usability Testing Of UK Cinema Websites – Part 1

Usability-Testing-UK-Cinema-Websites

During a recent spot of unavoidable eavesdropping in a slow-moving queue, I overheard two ladies expressing great frustration at their less-than-positive experiences on cinema websites. This reminded me of usability testing on UK Cinema websites that we had carried out in late 2011. Back at the office, I dug up the video clips of user testing that we had recorded back then. … [Read more...]

Low Cost User Experience Testing

low-cost-user-experience-testing

User experience testing and usability testing are absolutely essential for the creation or editing of a successful website. While it is important for all types of websites, testing is particularly important for e-commerce and other complex websites where users will need to do navigating through several pages in order to achieve their objectives. … [Read more...]

An Introduction To A/B Testing

introduction-a-b-testing

A/B Testing isn't a new term. In fact, many canny marketers and designers are using it at this very moment to obtain valuable insight regarding visitor behavior and to improve website conversion rate. Unfortunately, A/B Testing still remains in the dark for most online marketers and web designers. The technique is still underrated as opposed to comparably valued methods like … [Read more...]

Paper Prototyping As A Usability Testing Technique

Paper-Prototyping-Usability-Testing-Technique

Paper Prototyping is a technique that consists of creating hand drawings of user interfaces in order to enable them to be rapidly designed, simulated and tested. As simple as this technique may look like, it has been effectively used since the 1980s and is likely to continue to be used with a guaranteed degree of success for many more years to come. The objective of this … [Read more...]

An Introduction To Website Usability Testing

Website-Usability-Testing

There are many things to consider when you are building a new website. Your site needs to be attractive enough that people want to look at it. It also needs to contain all of the information that you want to share with your readers in order to help them achieve the objective for which they came to your website. One of the most important aspects of building a website is testing … [Read more...]

USEFul – A Framework To Automate Website Usability Evaluation (Part 2)

USEFul – A Framework To Automate Website Usability Evaluation (Part 2)

This article brings to an end a four-part series through which I present my venture into the barely explored field of automated website usability evaluation. As I have stated in my previous articles, the best way to test for usability is to do so using real human users. This form of usability testing and the associated commercial software that allows usability tests to be … [Read more...]

Inviting Stakeholders To Usability Sessions: 14 Tips & Considerations For Email Invitations

Inviting stakeholders to usability sessions 14 tips considerations for email invitations

Sending out invitations for observing usability test sessions sounds easy. But to potential observers of your sessions, there are a lot of details they have to process in order to decide to add sessions to their over-crowded calendars. Here are 14 tips and considerations for designing better, more inviting email invitations for your usability sessions. … [Read more...]

An Evening of Web Usability – Malta, 2012

An Evening Of Web Usability Justin Mifsud Caroline Jarrett Malta 2012

Tuesday 7th February 2012, will be remembered as a milestone in the Maltese Usability and User Experience (UX) calendar since the first usability conference "An Evening of Web Usability" was held. For this prestigious event which was hosted at the University of Malta, I had the honor of speaking alongside one of the leading usability and user experience professionals, Caroline … [Read more...]

Mainstreaming Web Site Usability Through Automated Usability Evaluation

Mainstreaming Web Site Usability Through Automated Usability Evaluation

I have always been intrigued by the fact that although web site usability is proven to be an essential element in web design and development, there still exist an abundance of web sites with poor usability. This paradox is the result of limitations which I have written about in an earlier article on this blog. If these limitations can be overcome, then usability will become … [Read more...]

Web Site Usability at DotNetNuke Web Connections

Web Site Usability At DotNetNuke Web Connections 2011

I always like to refer to a DotNetNuke conference as a gathering between friends, and DotNetNuke Web Connections 2011 was no exception. We come from all over the world and we do have different areas of expertise but we all share one passion, that of working together and sharing our ideas for the benefit of DotNetNuke and its ever-growing community. This is the third DotNetNuke … [Read more...]

Presentation on Automated Web Site Usability Evaluation

DotNetNuke_WebConnections2011

This coming week is a very special one for me as I will be presenting a session entitled "Automating the Web Site Usability Evaluation Process" at the DotNetNuke Web Connections 2011. This conference which is going to be held at the Hamburg University in Germany between the 16th and 17th June provides an ideal opportunity for getting in touch with DotNetNuke CMS professionals … [Read more...]