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Testing the usability of your mobile app in 2017 means going well above and beyond what is usually considered 'best practices'. Opting for focus groups to test both during development and after release is a welcome approach, but it is not without its …
[Read more...] about Touch Heatmaps: The Future Of Mobile App Usability Testing
The whole point of qualitative research (such as focus groups or in-person interviews) is to help developers move their products in the right direction. These practices leverage user feedback to squish bugs, fix any friction in the UI, add useful new …
[Read more...] about User Research Bias: How It Hurts Your App And What You Can Do About It
Imagine you run an eCommerce website. You know that visitors find you in search engines and that they interact with your homepage. They even get started on your checkout process. But at some point, they do not convert. And you do not know why. It might be …
Interactive prototypes are a great way to implement usability testing into the early stages of software development. But are you doing it right? Check out the what, how and why of usability testing with high fidelity prototypes here. Running usability …
Writing user surveys is a difficult undertaking; it is truly a form of art. The expertise of our team at User Conversion consists of various UX researchers, user psychologists, UX designers and web analysts. However you may be surprised to hear that even …
[Read more...] about 5 Common Mistakes Made When Writing User Surveys
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