Usability Testing

The UX Audit: A Beginner’s Guide

Imagine you run an eCommerce website. You know that visitors find you in search engines and that they interact with your homepage. They even get started on your checkout process. But at some point, they do not convert. And you do not know why. It might be …

Usability Testing With Prototypes

By Cassandra Naji

Interactive prototypes are a great way to implement usability testing into the early stages of software development. But are you doing it right? Check out the what, how and why of usability testing with high fidelity prototypes here. Running usability …

5 Common Mistakes Made When Writing User Surveys

By David Mannheim

Writing user surveys is a difficult undertaking; it is truly a form of art. The expertise of our team at User Conversion consists of various UX researchers, user psychologists, UX designers and web analysts. However you may be surprised to hear that even …

An Introduction To Heuristic Evaluation

By Fabio Muniz

A Heuristic Evaluation is a usability inspection technique where one or a number of usability experts evaluate the user interface of a product (for example a website) against a set of Heuristic Principles (also known as Heuristics). As the definition of …

Non-Technical Single User Testing

By David Mannheim

I remember one of my first interactions with remote user testing. I was at Code Computer Love in Manchester and there was a brief mention of a website that runs usability testing with real users online called WhatUsersDo. I was hooked. Since then we have …

The UX Audit: A Beginner’s Guide