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Every user interacting with your web design is a human — at least until the singularity arrives — which means each one of them is subject to certain psychological principles. Over decades of research, psychologists and philosophers have observed things …
[Read more...] about 6 Laws Of Psychology For Good UX Design
If you have a website or app that you’re creating for your company, then you need to think about user interface design basics. In particular, you should pay attention to your color choices. Color choice matters. Each one invokes some particular visual …
[Read more...] about Colors in UI Design: A Guide for Creating the Perfect UI
If you have ever run a user testing study before, you may have experienced a scenario where you have observed a user do something completely unexpected. It can sometimes be difficult to fathom observed user behaviour. In this article we decode an …
[Read more...] about Decoding an unexpected user testing result using neuroscience
Don’t just copy persuasive design. It will backfire. Here’s how to successfully build persuasive design into your larger strategy. Persuasive design elements like points, badges, reputation, and scarcity warnings are meaningless as stand-alone …
[Read more...] about Persuasive strategies to build sustainable user engagement
The goal of UX design is to improve the customer journey through superior design. This involves the design, usability, and functionality of the overall app or website. These ten UX design fails listed below prove that even top companies can sometimes …
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