Mobile and Tablet

Effective Mobile App UX Enhancement

The quality of mobile app user experience is highly relevant in terms of holding users' attention for the largest number of repeated launches. The Interaction Design Foundation claims that mobile UX must bring joy to users and this is something I agree …

5 Ways To Optimise Your App For High User Retention

By Lior Levy

According to mobile app user retention rates from Statista, 55% of mobile app users will abandon an app one month after downloading it. That number grows to 68% after three months. Localytics gives an even more alarming statistic: 21% of mobile app users …

All the Small Things: How Not To Annoy Your Mobile Users

By Amalia Helen

Let us talk about Peter. He has just bought a great shirt. It is on trend. The feel, and the price point was a bargain. He gets home, and it feels great. But then. It starts with a tickle, then a scratch, then he realises the label is digging into his …

Mobile Loyalty Programs: The Do’s And Dont’s

By Hannah Levenson

The holiday season is fast approaching. Yes, I might be mentioning it even earlier than Macy's or your chain pharmacy, but before you know it, those Halloween decorations will quickly be replaced by Christmas lights and Black Friday advertising. As people …

Is Your Freemium Strategy Harming Your App’s UX?

By Lesley Wasserman

The word "free" is often music to our ears. Free trial, free download, free music, we will take it all as long as there are no strings attached. This tangled web of strings, however, is what puts the sceptic in us, and we start to believe that nothing is …

Effective Mobile App UX Enhancement

5 Ways To Optimise Your App For High User Retention

All the Small Things: How Not To Annoy Your Mobile Users

Mobile Loyalty Programs: The Do’s And Dont’s

Is Your Freemium Strategy Harming Your App’s UX?

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