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Web and mobile push notifications are one of the most efficient and handy tools that can help you increase your conversion rates and engage your audience in real time and with actual results. Moreover, personalised push notifications can reach out to even …
[Read more...] about Push Notifications: Top 5 Mistakes To Avoid Making
We walk, we talk, we have opposable thumbs and we use these thumbs to interact with mobile apps. We are humans, and we are quite advanced. Above all, however, humans (as app users) have needs that come in the form of emotional (I want to feel good), …
[Read more...] about Did You Forget That Your App Users Are Human?
Today, we are back in business with another app showdown! To give a recap for those of you that are new here: in this UX case study series, we put two similar apps head-to-head and see which boasts the better UX. The last matchup we looked at Shopify and …
[Read more...] about UX Case Study: Google Maps vs. Waze Mobile Apps
There is a principle of "give before you take" with apps. If you want your users to do something, such as rate the app, allow notifications, or make a purchase, you should give them value first. Where in an app is one of the most significant tests of this …
[Read more...] about 7 Tips For Creating A Winning Mobile App Payment Screen
According to reward system psychology, as we play games and are rewarded, our brains release dopamine. Thus, it makes sense that you like playing games - your brain likes it. As a result, we naturally gravitate towards games, even in the world of UX. As …
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