Much has already been written about the Conversational User Interface (CUI). It’s impact on virtual assistants, convenience and search, and even the end of the graphical user interface (GUI) have all been explored, and for good reason. CUI is the future. GUI made perfect sense when our computers were stationary, when they sat on desks and didn’t ride along in our … [Read more...]
How To Increase Retention Using Mobile Marketing
A pleasant first kiss doesn’t always lead to a happy, lasting marriage. Similarly, in the digital world, securing a first purchase from a new customer is just the first step of a much longer journey - a journey that requires ongoing investment of time and energy. Mobile marketing is a brave new world where winners become winners by cultivating authentic customer … [Read more...]
Usability Of Beacon Technology At Conferences
Beacon technology is a unique and modern tool in the world of marketing. A beacon is a small device that connects with a mobile app, determines a user’s location on a micro-local scale, and delivers content to the user, based on this location. Delivering content using beacons is still in the very early stages, as it has not yet hit the mainstream media. Beacons are … [Read more...]
Recent Announcements And Implementations in Social Media App Design
App developers are always looking for ways to better their products. It seems as if we hear about a new feature or policy change every day. How do we know what changes are out there and how will they affect our everyday computing? We will take a look at the most recent policy changes among popular apps, as well as how you can use them to your … [Read more...]
2015 Was The Year Of Material Design
In June of 2014 at the Google I/O conference, Material Design was introduced. This new and innovative design language is also known as the code name, “Quantum Paper.” The lively, feature-filled user interface of this new design quickly became popular on all platforms that are run by Google. According to Google’s Vice President of Design, Matías Duarte, this interface is … [Read more...]
First-Time Use: How To Reduce The Initial Friction Of App Usage
There's plenty of material out there that will happily tell you that First-Time Use (FTU) is the most important part of app adoption. After all, it is a precarious time in your app's usage lifecycle. Exactly like everything else relying on the fickle human brain, first impressions count for a scary amount. In fact, by reducing the friction during FTU we could stop … [Read more...]
Using Mobile UX To Make Your Business More Visible During The Holiday Season
As Fall turns to Winter, business owners are yet again faced with the task of optimizing their web presence for the fast approaching holiday season a task that won’t seem as tedious as it did last year once you’ve read the guide we’ve prepared here at the company I manage, Codal. The quality of your business’s online User Experience (UX) is always crucial. However, … [Read more...]
Customer Experience vs. User Experience: What’s The Difference?
Often times promising entrepreneurs will come up with a genius idea for an app but end up entangling a lot of important components into one product. If you’re a geek in any capacity that works in tech today, there is no doubt you’ve heard the following: “I’ve got this great idea for an app, tell me what you think…” To which us geeks inevitably roll our eyes as the … [Read more...]
5 Proven Ways To Fund Your App At The Idea Stage
You may have a revolutionary idea for the next big app. However, without the right funding for your winning app, that idea will probably never see light of day. Unlike a business startup, where the entrepreneur knows exactly what he or she's going to do, what products or services will be offered and how, what will be the monetization model, etc., app developers have … [Read more...]
8 Mobile App Trends Of 2015
Imagine a day without your phone. You will feel as a body without a soul, right! Whether it is a deed of hiring a cab, recharging your phone, ordering a pizza or shopping online, you will instantly reach for your smartphone. The phone is your friend in need and is one of the most crucial accessories in our life. Mobile technology and apps continue to thrive with its … [Read more...]