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Usability & User Experience (UX) Blog
When talking about users, we usually refer to our existing or potential clients. But it is important to remember that users are not only the customers but also your employees, those who face in-house systems. Their user experience is at least as …
[Read more...] about Modernising Corporate Systems: From Chaos To Usability
Testing the usability of your mobile app in 2017 means going well above and beyond what is usually considered 'best practices'. Opting for focus groups to test both during development and after release is a welcome approach, but it is not without its …
[Read more...] about Touch Heatmaps: The Future Of Mobile App Usability Testing
Customer sentiment is an important metric for any online product team to track. An overall negative sentiment likely means you're hemorrhaging customers, forcing them to flee to a friendlier competitor product. An overall positive sentiment, on the other …
Have you ever played Go? The board is plain and straightforward, the objective of the game is self-explanatory and the rules of the game are very few and pretty logic. Nonetheless, the game is infinitely more complex than other strategy games like chess …
[Read more...] about Why, How, And When To Use Walkthroughs To Enhance UX [Sponsored]
The whole point of qualitative research (such as focus groups or in-person interviews) is to help developers move their products in the right direction. These practices leverage user feedback to squish bugs, fix any friction in the UI, add useful new …
[Read more...] about User Research Bias: How It Hurts Your App And What You Can Do About It
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