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Everybody knows that free trials are better than forcing users to book a demo. It is also widely accepted that you should be transparent about cost, and display pricing publicly on your website. Giving users only a cold "contact" option rather than …
[Read more...] about In Defence Of ‘Poor’ SaaS Sign-Up Processes
Systems are becoming more integrated and able to relay back qualitative, and more often quantitative, data at various degrees of frequency and complexity. In this scenario, information visualisation becomes even more important. Simply stated, information …
[Read more...] about Dashboard Design User Experience Guidelines
When talking about users, we usually refer to our existing or potential clients. But it is important to remember that users are not only the customers but also your employees, those who face in-house systems. Their user experience is at least as …
[Read more...] about Modernising Corporate Systems: From Chaos To Usability
Testing the usability of your mobile app in 2017 means going well above and beyond what is usually considered 'best practices'. Opting for focus groups to test both during development and after release is a welcome approach, but it is not without its …
[Read more...] about Touch Heatmaps: The Future Of Mobile App Usability Testing
Customer sentiment is an important metric for any online product team to track. An overall negative sentiment likely means you're hemorrhaging customers, forcing them to flee to a friendlier competitor product. An overall positive sentiment, on the other …
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