Customer Experience (CX) is the sum of experiences that people have during the whole relationship with a given product/service. This also pertains to the enterprise businesses. Good impression can win you trust and love from many, but bad impression can quickly make them run to your competitors. What is more, the businesses with higher NPS (Net Promoter Score) grow faster … [Read more...]
Michelin Road Usage Lab – Exposing Winter Motoring Myths
Since its foundation in 1888, Michelin has consistently been delivering road users with excellent tires. Much has been gone into continuous research and innovation in improving the efficiency and safety of their tyres. In fact, the company conducts approximately 75,000 tests with consumers so as to gather accurate data about driving conditions. This quest continues today … [Read more...]
UX Companion – How to Make Sense of all the UX Industry Jargon
Have you ever sat in a meeting with professionals from a different field, who use so much jargon that they may as well be speaking Chinese? If you haven't you are lucky. I certainly have and sometimes consult a dictionary when I meet with my year-end accountant. While I do not mind being confused by my accountant, I do mind when I or someone else at my digital agency … [Read more...]
#10thDimensionBoys Webtoons
Originating in South Korea 10 years ago, webtoons have rapidly gained popularity, replacing the previously vague term of ‘internet comics’. One of the leading publishers of webtoons, NAVER Corporation, which is also Korea’s top search portal, currently enjoys more than 6.2 million daily visitors, totalling and astonishing 29 billion hits since the launch of its online … [Read more...]
The Yo! Mobile Application – Is It A Summer Fad, Or Does It Have An Actual Future?
People often say that there’s an app for everything - and Yo! could be the very proof of that statement. Its single function is to allow users to send ‘Yo’ in the form of a simple text message. Yes, that’s it. It does nothing else. Indeed we have already said that one of the cardinal usability rules for mobile sites and apps is to keep it simple. We have also said that … [Read more...]
30 Useful User Experience (UX) Tools
With the growing access to online services, websites and web applications have developed to become increasingly complex. If you are reading this article, the chances are you use the Internet not only to relax but also for work. Perhaps even for running your own business. The success of every business depends on aligning business goals with customer needs. You can use … [Read more...]
How To Boost Your A/B Testing Effectiveness With Attention Tracking
Cutting to the chase, this article can be useful for you if you’re dealing with one of these two (or both) situations: You’re still working on or have just launched the site. You’re suffering from poor traffic which makes split testing inapplicable. At the same time you’re very ambitious for testing things out, mostly to cool things down in the office and actually … [Read more...]
Attensee: An Eye Tracking Alternative That Actually Works
The ability to see what the user is seeing can bring another perspective to understanding how a website design is performing. Once a user visits your site, you don’t have much time to act. The way you use the little amount of his/her attention results in the ROI rate of your traffic spends. Is the CTA button you’ve put so much hope in seen at all? No? Maybe the stock … [Read more...]
InkyDeals – Great Deals On Design Resources
Finding quality design products at unbeatable prices is quite difficult. So, if you are interested in buying exceptional resources to improve yourself and your own work, then InkyDeals is the site for you. With over 300,000 design aficionados in the community you will definitely find something ideal for you; whether a graphic designer, a web designer, a developer or even a … [Read more...]
Improve Your Sound By Understanding Room Acoustics
It's nearly inevitable that when people find out I review audio and home theater equipment they ask me the same question: "Who makes the best speakers?" My reply is always the same: "Describe your room." My room? What on earth does the room have to do with getting great speakers? As it turns out, it has everything to do with it. I have a degree in recording engineering, a … [Read more...]