There is a principle of "give before you take" with apps. If you want your users to do something, such as rate the app, allow notifications, or make a purchase, you should give them value first. Where in an app is one of the most significant tests of this principle? You probably guessed it - the payment screen. If users are going to enter their credit card number and … [Read more...]
Light Or Dark UI? A Usability Perspective
Often, the best way to explain the difference between user experience and user interface to the unfamiliar is through a more relatable analogy. If UI is how the car looks, UX is how it drives. If UI is a dating profile, UX is how the date goes. These comparisons illustrate the differences well, but sometimes underplays the complexity of user interfaces. UI is much more … [Read more...]
In Defence Of ‘Poor’ SaaS Sign-Up Processes
Everybody knows that free trials are better than forcing users to book a demo. It is also widely accepted that you should be transparent about cost, and display pricing publicly on your website. Giving users only a cold "contact" option rather than letting them onboard immediately is plain absurd. Right? In most instances, these rules of thumb for UX would be entirely … [Read more...]
User Experience Barriers In POS Systems
Point of sale (POS) systems are used by cashiers in shops to process orders and to check out customers. Everyone knows how frustrating it is to have to wait in line if the shopkeeper is slow. However, that pales in comparison to the anxiety experienced by shopkeepers when queues form. POS Systems are Different From Regular Apps In the design of POS systems, … [Read more...]
5 Ways To Integrate Motion Into Web Design
The first animated movie created in 1906 was a revolutionary step forward in storytelling. Every year, the technology behind motion in storytelling grows more impressive, and the same will remain true in 2018. Web designers are leaving older technologies behind, opting instead for more advanced 2D and 3D motion graphics. Animation for 2018 Business owners and web … [Read more...]
7 Usability Heuristics That All UI Designers Should Know
As UI designers, we are confronted with design problems every day. Knowing how best to tackle these issues means investigating, analysing, testing and prototyping solutions until we get the answer that fits our user's needs. UI design is less about making something look attractive (although it helps) and more knowing how to create a valid path from idea to execution, … [Read more...]
How To Develop Goals In A Usability Test
Usability is the glue that sticks your user to your web and mobile designs. A well-designed user interface (UI) does not mean much if your users do not know how to engage with it. It needs to be usable, useful and credible as well as desirable. If the UX-factor is not enough of an incentive, think of it this way: optimising your usability pays off. A usable web or mobile … [Read more...]
Adaptive Vs. Responsive Design
Adaptive and responsive websites are very similar, as they both adjust the user interface (UI) of a website depending on the width of the browser window. However, the way in which they do this is what makes the two techniques different. As a UX design agency, at Codal, we are always asked for recommendations based on the project, budget, and resources. Aside from that, … [Read more...]
Small Print In Graphic Communication And Information Design: A Discussion Of Issues And Interactions
You might consider small print boring or not valuable or interesting, but discussing small print: the way it is presented and used, could be interesting to explore and could raise some interesting points for writing and graphic communication and information design in general. This article is partly inspired by the point from information designer Patricia Wright from … [Read more...]
Hyperlink Usability: Guidelines For Usable Links
Hyperlinks. Interacting with them is perhaps the most frequent action done by users every time they go online. A 2010 Nielsen report estimated that the average user visits 2,646 different web pages per day, each of which may have up to 100 hyperlinks on them. That is 88 webpages a day, and almost 900 links seen, if not clicked. Based on the above figures, it can be … [Read more...]
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