Veterans of Usability Geek may remember an article published in 2011 that provided a helpful list of UX and UI guidelines for designers with an interest in platforms developed by the likes of Apple, Google, and SAP. For years, it has served as the definitive jumping-off point for designers in need of a convenient, curated list with links to UX and UI design guidelines … [Read more...]
Magento Vs. Shopify – A Usability Comparison
Picture this: you are at a discovery meeting with your ecommerce client and your team's technical advisor. As the presiding UX specialist, your role in this meeting is to gather requirements and apply them towards a proposal and scope of work (SOW). Your client is not sure which Content Management System (CMS) they would prefer and asks your team for a recommendation … [Read more...]
Pop-Ups Vs. Usability, Conversions And Bounce Rates
They go by many names – modal windows, dialog boxes, modal pop-ups – but whatever you call them, pop-ups have a reputation for being divisive when it comes to usability. Judging by the frequency of pop-up use on the average web page, UI designers and developers love these little guys. However, users seem less enamored. Indeed, pop-ups certainly have a bad rap among the … [Read more...]
Product Images – 10 Steps For Better eCommerce Usability
When a user makes a purchase on your website, there are many factors which contribute to a successful conversion. To name just a few, there is trust, design, speed and usability. It would be simplistic to narrow the reason down to just one such factor. Assuming that your site’s design, speed, usability, and trustworthiness have brought the customer as far as your … [Read more...]
An Introduction To Heuristic Evaluation
A Heuristic Evaluation is a usability inspection technique where one or a number of usability experts evaluate the user interface of a product (for example a website) against a set of Heuristic Principles (also known as Heuristics). It is usually conducted by a group of experts because it is very likely that one person will not be able to find all usability problems. … [Read more...]
Improving Persona Usability For Goal-Oriented UX
A user persona is a powerful UX research tool critical to the UX design process. It provides immeasurable value by giving the UX designer rich insight into the mind of the representative user. Personas are, in essence, the manifestations of user research, and as such provide rich insight for every leg of the design process. Without research to back up design choices, … [Read more...]
5 Registration Form Usability Guidelines
As a business owner, one familiar mistake you may have made on your web page is to have too many fields within a registration form. In many situations, websites and applications will overburden their form field in an attempt to obtain the most data about their users, especially for the benefit of future marketing campaigns. This commonly results in a frustrated and … [Read more...]
Non-Technical Single User Testing
I remember one of my first interactions with remote user testing. I was at Code Computer Love in Manchester and there was a brief mention of a website that runs usability testing with real users online called WhatUsersDo. I was hooked. Since then we have gone on to create our own conversion rate optimisation agency, User Conversion, which has its own remote user testing … [Read more...]
Using Load Balancing For Large Volume Usability
Most users of the web are blissfully unaware of the sheer scale of the process responsible for bringing content across the Internet. There are literally miles of Internet between you and the server you’re accessing. To make things worse, sites that become extremely popular have to deal with consistent increases in monthly traffic, which can slow down the experience for … [Read more...]
Usability Testing Of Mobile Applications: A Step-By-Step Guide
The mobile market is huge and growing at a very fast rate. With an estimated 4.5 billion subscribers worldwide, it is forecasted that the number of mobile phones will surpass the world population. Before Begin ... A Couple of Words About This Guide As the title of this article says, this is a step-by-step guide. The reason why I went for such a structure is to provide … [Read more...]
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