A Heuristic Evaluation is a usability inspection technique where one or a number of usability experts evaluate the user interface of a product (for example a website) against a set of Heuristic Principles (also known as Heuristics). It is usually conducted by a group of experts because it is very likely that one person will not be able to find all usability problems. … [Read more...]
Improving Persona Usability For Goal-Oriented UX
A user persona is a powerful UX research tool critical to the UX design process. It provides immeasurable value by giving the UX designer rich insight into the mind of the representative user. Personas are, in essence, the manifestations of user research, and as such provide rich insight for every leg of the design process. Without research to back up design choices, … [Read more...]
5 Registration Form Usability Guidelines
As a business owner, one familiar mistake you may have made on your web page is to have too many fields within a registration form. In many situations, websites and applications will overburden their form field in an attempt to obtain the most data about their users, especially for the benefit of future marketing campaigns. This commonly results in a frustrated and … [Read more...]
Non-Technical Single User Testing
I remember one of my first interactions with remote user testing. I was at Code Computer Love in Manchester and there was a brief mention of a website that runs usability testing with real users online called WhatUsersDo. I was hooked. Since then we have gone on to create our own conversion rate optimisation agency, User Conversion, which has its own remote user testing … [Read more...]
Using Load Balancing For Large Volume Usability
Most users of the web are blissfully unaware of the sheer scale of the process responsible for bringing content across the Internet. There are literally miles of Internet between you and the server you’re accessing. To make things worse, sites that become extremely popular have to deal with consistent increases in monthly traffic, which can slow down the experience for … [Read more...]
Usability Testing Of Mobile Applications: A Step-By-Step Guide
The mobile market is huge and growing at a very fast rate. With an estimated 4.5 billion subscribers worldwide, it is forecasted that the number of mobile phones will surpass the world population. Before Begin ... A Couple of Words About This Guide As the title of this article says, this is a step-by-step guide. The reason why I went for such a structure is to … [Read more...]
Usability Of Beacon Technology At Conferences
Beacon technology is a unique and modern tool in the world of marketing. A beacon is a small device that connects with a mobile app, determines a user’s location on a micro-local scale, and delivers content to the user, based on this location. Delivering content using beacons is still in the very early stages, as it has not yet hit the mainstream media. Beacons are … [Read more...]
Correlation And Organization: User Research Methods And Derived Value
User testing is a cornerstone of effective user experience and design. This is constantly reiterated in the world of design and development but there is a cognitive dissonance when faced with budget and time restraints. Without user testing there is a hit or miss of UX mentality that can result in a great deal of time wasted and a return to the drawing board. Some of … [Read more...]
10 Guidelines For Navigation Usability
When it comes to usability, ease-of-navigation should be a top priority for web developers. The number one most annoying feature of a website is improper or confusing navigation, leaving users lost and wondering what to do next. If you’re lucky enough, some users just might scour through the website to accomplish their purpose of visiting the website. However, most users … [Read more...]
(Usable) Content Is King
Let’s face it: you have heard the phrase “Content is King.” Bill Gates coined the phrase in 1996, when he predicted the role that content would play on the web. The popular adage has since grown to become a mantra of sorts for many SEO strategizers and Content Marketers — and with good reason. UX Designers, listen up: Gates’ widely accepted philosophy holds that content … [Read more...]
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