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In an ideal experience design and personalization journey, crafting personas is one of the first and most crucial steps to take. This is why I wanted to tackle this practical topic right away. Here's my very own recipe for Inclusive Persona: in this …
[Read more...] about The Upfront Guide to Designing Inclusive Personas
A user persona is a powerful UX research tool critical to the UX design process. It provides immeasurable value by giving the UX designer rich insight into the mind of the representative user. Personas are, in essence, the manifestations of user research, …
[Read more...] about Improving Persona Usability For Goal-Oriented UX
Earlier this week I came across a YouTube advert for Open Universities Australia (OUA). The OUA basically consists of seven Australian Universities who have teamed to offer online tertiary education. The advert in question which is for the Technical And …
[Read more...] about Open Universities Australia TAFE Advert – Personas In Advertising
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