The results are starting to come in, and it appears the Cyber Monday numbers have exceeded projections and shattered sales records once again. For eCommerce departments, the rest of the week will be spent counting the spoils and measuring the success of their Black Friday / Cyber Monday (BF/CM) campaigns. For consumers, the final days of November serve as a well-deserved … [Read more...]
Is Digital ‘Dumbing Down’ Desirable?
Software has never been more accessible than it is today. User interface design has never been more straightforward, or more standardised. Today, we can all enjoy websites, products and applications without having to trade in hours of training and technical know-how. This widespread accessibility seems patently beneficial. After all, software proficiency is no longer … [Read more...]
Design Trends You Have To Use In 2018
Around this time each year, we like to look back at marketing and design trends that shaped the previous year, as well as what changes we can expect in the future. The year 2017 brought us millennial pink, virtual reality, GIFs, and a step closer towards the possible end of the stock photo. What can we expect for the New Year on the horizon? Like its predecessor, 2018 … [Read more...]
Top 5 UI Trends for 2018
2018 is fast approaching, and there is only one thing on our minds: what is in store for the world of UI design? Adventurous designers, rejoice. 2018 is set to be the year of rebellion - a time for UI to push boundaries, break the rules and take risks. Big and bold is the name of the game; we are talking full-screen, in-your-face, total immersion. However, before we … [Read more...]
How to Design for Voice: 5 Tips to Get Started
Over the next ten years, a new, huge market will open for designers that until now have been extremely niche: Voice Designers. Voice design? How does it vary from conventional UX design? Actually, there are many similarities. User research, persona creation, prototyping, user flow creation, usability testing, and iterative design will all be necessary steps in … [Read more...]
The Evolution From Invisible Design Towards The Invisible Interface
Most of us are old enough to remember the days before internet ubiquity. My primary school self, for example, used a trusty Microsoft Encarta CD-ROM to help with homework projects – usually over the sound of a parent marvelling at how easy kids these days have it. ("Back when I was at school, we had to go all the way to a library and take out a book…") Even fifteen … [Read more...]
How Artificial Intelligence Could Help Fill Gaps In UX Design
The most important tenet that propels the field of UX design forward and leads companies to invest hundreds of millions of dollars in incorporating it as an important part of their whole strategy, is the belief that customers should get a better experience and be pleased enough throughout their journey that a particular CTA (Call-to-Action) is served. The process from … [Read more...]
5 Reasons Why UX-Led Companies Are The Future
User experience design is much more than just a visual aesthetic or a popular term for good old web design. A study by the Design Management Institute shows that user experience (UX) design-driven companies outperformed the S&P 500 by 228% over the last ten years. Regardless of industry, businesses that significantly invested in UX design were able to demonstrate an … [Read more...]
Personalizing Your eCommerce Store
Have you been at your favourite store trying on clothes, and the sales associate brings you a few more shirts to try on based on the items you picked out? This action would be considered in-store personalization. This method is also treasured online. Just as they do in a store, your users expect some form of personalization when they are browsing your eCommerce website. … [Read more...]
Mobile UX Trends For 2017
Oh boy, how things have changed in the past few years. Two years ago, mobile app professionals were still clinched with issues regarding gestures. Interactions were still thumb-focused and they were just beginning to realize the potential of minimalist design. Fast-forward two years and the challenges and aspirations mobile app professionals have today are utterly, … [Read more...]
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