While smartphones offer us advanced technology that fits in our pocket, the next step in the technological revolution is embedded in the tech we wear. In many ways, this step has been taken. In 2009, Fitbit unveiled its first wearable fitness tracker. Other wearable devices soon followed - from smart glasses and smart watches to microphoned earrings. Today, we have all … [Read more...]
How AI Can Improve The UX Of Websites and Landing Pages
Artificial Intelligence (AI) is no longer a vision for the future - it is already here and is having a significant impact on how businesses can improve their practices. One big way that AI is helping businesses is in user experience and design. With AI, businesses can seamlessly adapt their website design to comply with changing trends and behaviours, increasing usability … [Read more...]
The Research Is in: Data-Backed Marketing Trends of 2019
You have read them before - probably in December and January while you were half-full of holiday food and less-than-half-focused on marketing trends. Still, you plugged through, skimming articles about 2019 marketing predictions like they were going out of style. Unfortunately, some of them may have - gone out of style, that is. Why? Well, predictions can be a beautiful … [Read more...]
The Future Of Web Marketing Is Emotion-Driven
Humans are emotional creatures. In fact, most scientists agree that the most crucial emotional responses we have to the world around us – fear at a threat, anger at a slight, love and caring for those in need – are rooted in the instinct to survive. After all, most of these emotions are geared toward protecting ourselves or the future of the human race. Harvard Business … [Read more...]
Top 11 Web Design Trends We Like for 2019
We're already a month and a half into the New Year, and new web design trends are cropping up all over the internet. Other trends have been carried forward from previous years, albeit they have become more mainstream. Design is constantly changing and evolving with the world’s tastes, so it is essential to look at what other websites are doing to keep up with the latest … [Read more...]
Design Trends From Cyber Monday 2018
The results are starting to come in, and it appears the Cyber Monday numbers have exceeded projections and shattered sales records once again. For eCommerce departments, the rest of the week will be spent counting the spoils and measuring the success of their Black Friday / Cyber Monday (BF/CM) campaigns. For consumers, the final days of November serve as a well-deserved … [Read more...]
Is Digital ‘Dumbing Down’ Desirable?
Software has never been more accessible than it is today. User interface design has never been more straightforward, or more standardised. Today, we can all enjoy websites, products and applications without having to trade in hours of training and technical know-how. This widespread accessibility seems patently beneficial. After all, software proficiency is no longer … [Read more...]
Design Trends You Have To Use In 2018
Around this time each year, we like to look back at marketing and design trends that shaped the previous year, as well as what changes we can expect in the future. The year 2017 brought us millennial pink, virtual reality, GIFs, and a step closer towards the possible end of the stock photo. What can we expect for the New Year on the horizon? Like its predecessor, 2018 … [Read more...]
Top 5 UI Trends for 2018
2018 is fast approaching, and there is only one thing on our minds: what is in store for the world of UI design? Adventurous designers, rejoice. 2018 is set to be the year of rebellion - a time for UI to push boundaries, break the rules and take risks. Big and bold is the name of the game; we are talking full-screen, in-your-face, total immersion. However, before we … [Read more...]
How to Design for Voice: 5 Tips to Get Started
Over the next ten years, a new, huge market will open for designers that until now have been extremely niche: Voice Designers. Voice design? How does it vary from conventional UX design? Actually, there are many similarities. User research, persona creation, prototyping, user flow creation, usability testing, and iterative design will all be necessary steps in … [Read more...]
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