There is a principle of "give before you take" with apps. If you want your users to do something, such as rate the app, allow notifications, or make a purchase, you should give them value first. Where in an app is one of the most significant tests of this principle? You probably guessed it - the payment screen. If users are going to enter their credit card number and … [Read more...]
Brace Yourself: Holiday Shoppers Are Coming
According to BlackFridayDC, there have been exactly 98 injuries and 7 deaths related to the holiday shopping celebration known as Black Friday. Traditionally regarded as the biggest "Consumer Holiday", Black Friday is soon followed by Cyber Monday which is observed internationally and is traditionally the Monday after Thanksgiving weekend. This year, it falls on November … [Read more...]
Magento Vs. Shopify – A Usability Comparison
Picture this: you are at a discovery meeting with your ecommerce client and your team's technical advisor. As the presiding UX specialist, your role in this meeting is to gather requirements and apply them towards a proposal and scope of work (SOW). Your client is not sure which Content Management System (CMS) they would prefer and asks your team for a recommendation … [Read more...]
Product Images – 10 Steps For Better eCommerce Usability
When a user makes a purchase on your website, there are many factors which contribute to a successful conversion. To name just a few, there is trust, design, speed and usability. It would be simplistic to narrow the reason down to just one such factor. Assuming that your site’s design, speed, usability, and trustworthiness have brought the customer as far as your … [Read more...]
7 Remarkably Simple Methods To Boost Checkout Conversion Rates
For e-commerce companies, there is no metric more important than the checkout process conversion rate. This is the page that brings in your actual revenue. Even a miniscule increase of 1% in conversion rate can add thousands of dollars in real money to your business. Checkout process conversion rate is even more important for another reason: shopping cart abandonment. … [Read more...]
Mobile Commerce Usability: 5 Fundamental Guidelines For Your Mobile Site
Website users are evolving as mobile devices and tablets become more prevalent. As users change, e-commerce has to adapt. It is not enough to have a web store anymore. The following 5 guidelines will help you focus on reaping the benefits of mobile commerce usability. 1. KISS Navigation With smaller screens and shorter attentions spans, simple navigation is a … [Read more...]
4 User Experience Fails That Impact The Conversion Of E-Commerce Sites
There are plenty of reasons why some e-commerce sites rake in the big bucks, while others do not. The reasons could be anything ranging from bad quality products to an unbearably long registration process and from lack of responsiveness to an inability of the web property to exude trust and credibility. But one of the biggest causes of e-commerce sites failing to … [Read more...]
The Psychology Of The Checkout
class="aligncenter size-full wp-image-6616" /> When you run an eCommerce business, it's natural to invest a lot of time and attention in the elements of the site that attract purchasers. Home pages are essential for drawing people in, while product pages are vital when it comes to encouraging users to become customers. But focusing on the pages that attract customers can … [Read more...]
How To Make Your E-Commerce Store Sticky
E-commerce stores have an average abandonment rate of 67.89%, and that’s one scary statistic. Not only that, it’s a frustratingly difficult thing e-commerce store owners have to deal with. The truth is that abandonment isn’t new. It’s just a new term for rejection. Most reasons for abandonment stem from retailers’ oversights, such as lack of payment options, inadequate … [Read more...]
Customer User Experience For SMEs
Are you a small to medium enterprise just starting out in business? If so check out this excellent business start-up guide. Joining the e-commerce world can often seem a little overwhelming. Not only do you have to compete with businesses of the same size in your industry, but you are also put head to head with some of the biggest players. Whilst offering competitive … [Read more...]