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Usability & User Experience (UX) Blog
Mobile phones are at once intensely personal objects, representing our interconnectedness with others, and symbols of how far technology has entered into our natural daily lives, often replacing more 'human' interactions. However, mobile users still want …
[Read more...] about Mobile App User Personas: Do They Hold Up In Reality?
When I moved into an apartment of my own, my first purchase was a brand new, fully-stocked toolbox. After I got home and started to assemble some furniture, I opened my pristine toolbox, grabbed my shiny new drill, and promptly stripped the screws of my …
[Read more...] about Choosing The Right UI Design Deliverables
Artificial Intelligence (AI) is no longer a vision for the future - it is already here and is having a significant impact on how businesses can improve their practices. One big way that AI is helping businesses is in user experience and design. With AI, …
[Read more...] about How AI Can Improve The UX Of Websites and Landing Pages
You should know whom you are creating for. Your user is not an abstract substance. Think of a person. Explore your customer persona as you would like to explore the mind of your loved one. Discover their wants and habits. It is the only way to make your …
[Read more...] about You Are Creating For A Human: Here Is Some Advice
You have read them before - probably in December and January while you were half-full of holiday food and less-than-half-focused on marketing trends. Still, you plugged through, skimming articles about 2019 marketing predictions like they were going out …
[Read more...] about The Research Is in: Data-Backed Marketing Trends of 2019
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