You should know whom you are creating for. Your user is not an abstract substance. Think of a person. Explore your customer persona as you would like to explore the mind of your loved one. Discover their wants and habits. It is the only way to make your product win the audience it is aimed for. Identify the context in which your prospective user will most likely use your … [Read more...]
About Dana Kachan
Dana Kachan is a writer and marketing specialist at Rioks, a B2B marketing consultancy working mostly with the graphic design companies. She writes on various topics of social media, web design, mobile apps, digital marketing, entrepreneurship, startups and much more in the cutting edge digital world.