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The Pareto Principle, or the 80/20 rule as its also known, is a productivity hack of sorts. The idea behind it is: 80% of the effects of any given process come from 20% of the effort put into it. To illustrate this in a UX context, it's like saying: 80% …
[Read more...] about The Pareto Principle And UX – Why Should You Care?
Push notifications are a contested issue in the UX design community. For marketers, they are a great way to get users back into your app, give them a gentle reminder or send them your latest offerings. However, for some users, push notifications are a …
[Read more...] about Push Notifications – Nifty or Nuisance?
User Experience design is big business, and there is money to be made. In fact, Andrew Kucheriavy reports in Forbes that on average, the return on investment for user experience is 9,900%. In layperson's terms, that is a hundred dollars return on every …
As UI designers, we are confronted with design problems every day. Knowing how best to tackle these issues means investigating, analysing, testing and prototyping solutions until we get the answer that fits our user's needs. UI design is less about making …
[Read more...] about 7 Usability Heuristics That All UI Designers Should Know
Getting to grips with the ins and outs of a UX competitor analysis can help you know your market, product and goals better. You will also understand the competition, get actionable insights and boost your brand. With an almost limitless number of …
[Read more...] about How To Do A UX Competitor Analysis: A Step By Step Guide
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