Which font do you like more: Font A, or Font B? While this is a straightforward question, a data-backed answer to it has saved many companies millions of dollars. So how can you go from being a UX Designer to everyone's favourite person? By conducting A/B testing! What is A/B Testing? An A/B test is a study of the impact of an independent variable on a dependent … [Read more...]
About Nicholas Farmen
Nicholas Farmen is a creative writer, from Seattle, WA. Nicholas has been doing UX design, and graphic design since 2015. Nicholas has also written and co-written articles for a variety of magazines, UX design blogs, and software development blogs. When he isn't writing, or traveling the world, Nicholas is helping brands and people bring ideas to life at Spire Digital.