Jenna Erickson

Personalizing Your eCommerce Store

Have you been at your favourite store trying on clothes, and the sales associate brings you a few more shirts to try on based on the items you picked out? This action would be considered in-store personalization. This method is also treasured online. Just …

UX Design Process: Is There Really One?

By Jenna Erickson

A UX design process is something that everyone has in the UX industry, but something that everyone does differently. While the majority may maintain the same flow and general process, it is the principles that are executed within the process that are done …

Designing For B2B Vs. B2C Websites

By Jenna Erickson

When designing an ecommerce website, it is important to note who the buyer is. Are you selling to a business, or a consumer? Both Business-to-Business (B2B) and Business-to-Consumer (B2C) websites need to be clear and concise, need an aesthetically …

6 Prototyping Tools For Any UX Designer

By Jenna Erickson

The UX design process can be considered critical to the success of a website or mobile application. Creating and testing prototypes prior to launch is a large part of this process and the list of tools that are available to do this is growing at a rapid …

Personalizing Your eCommerce Store

UX Design Process: Is There Really One?

6 Principles Of Visual Accessibility Design

Designing For B2B Vs. B2C Websites

6 Prototyping Tools For Any UX Designer

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