Jenna Erickson

About Jenna Erickson

Marketing Manager at Codal, blogger, and technology + startup enthusiast. Codal is a global software design and development agency, headquartered in Chicago. Jenna is passionate about the world of tech, and strives to add to its richness.

A New Age Of SEO And Usability

By Jenna Erickson

Every couple of days, search engines update their algorithms and marketers respond by forming new SEO guidelines. So as technology continues to advance, SEO strategy needs to adapt ever faster. Instead of trying to keep up with the whims of Google's web …

UX Designers: Do Not Be Scared Of Quantitative Data

By Jenna Erickson

Research often gets a bad rap in agencies, especially as far as management is concerned. Sure, it is easy to assume that research is a waste of valuable budget that could be spent on more valuable things, like design. When designing for stellar usability, …

Everything Is Part Of The User Experience

By Jenna Erickson

A "typical" user experience process follows a general rule of thumb: discovery, research, conceptual design (this is where wireframes are designed), and detailed design. At these different stages, the chances are that you will have different people …

A Conversational Interface In A Contact Form … Why?

By Jenna Erickson

As time goes by, everyone is trying to make their web experience as meaningful, compelling, and human as possible. Conversational interfaces allow the user to transcend the traditional UI by talking to the system in much the same way as they would with a …

Adaptive Vs. Responsive Design

By Jenna Erickson

Adaptive and responsive websites are very similar, as they both adjust the user interface (UI) of a website depending on the width of the browser window. However, the way in which they do this is what makes the two techniques different. As a UX design …

A New Age Of SEO And Usability

UX Designers: Do Not Be Scared Of Quantitative Data

Everything Is Part Of The User Experience

A Conversational Interface In A Contact Form … Why?

Adaptive Vs. Responsive Design

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