Amid all the design tools, techniques, and data points, never forget that you are designing for real people. If you work in or around the design realm, chances are you will have heard the word empathy thrown around a fair bit over recent years. We talk about having empathy and building empathy, and we even create empathy maps. But what exactly is empathy, and how does … [Read more...]
About Arin Bhowmick
Arin Bhowmick (@arinbhowmick) is Vice President, Design at IBM based in San Francisco, California. He heads the user experience and design practice for IBM Cloud. With vast experience in enterprise UX and a Masters degree in HCI, Arin has served in multiple leadership roles in the technology industry, and is the author of several design patents and publications. Arin believes in empathy driven design thinking and user research based insights as the core tenets for designing meaningful experiences.