Whether companies realise it or not, video content is increasingly becoming an essential component of every marketing strategy. Not only does it appear in 70% of the top 100 search engine listings (according to KissMetrics), it can also make site visitors 144% more likely to purchase products after seeing it in video, as a report by houseware e-tailer Stacks & Stacks has … [Read more...]
About Adele Halsall
Adele is a writer and researcher for Customer Service Guru, specialising in consumer advice, retail trends and brand culture. She is a regular contributor for several B2B websites and enjoys taking part in ongoing debates related to social media and big data. She is passionate about the power of content marketing and the art of a good brew.