UX And Culture: Bridging The Gap In Six Strides

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UX Designers — know this: culture affects an individual's perception of usability. As obvious as it may seem, many UX Designers fall victim to the impression that users are culturally homogenous (from the same background). Such an assumption can prove to be detrimental to the success of even the most effective UX Design efforts. Understanding this concept may require UX … [Read more...]

The Difference Between UX And UI Design

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How many times have we heard the statement that 'web design is dead?' While catchy, it stems from the fact that the profession that what was once referred to as 'web design' nowadays doesn't consist of a single skill (design) but actually encompasses a number of skills - so many skills that it is practically impossible and not feasible to employ a single person to do the … [Read more...]

Making UX Research Usable

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An end user rarely takes into account the diversity of the User Experience Design process when they reap its benefits. To be proficient in UX Design is to be proficient in a dozen other disciplines – namely user research, interaction design, information architecture, and visual design, among others. It is precisely for this reason that, while all UX designers ought to … [Read more...]

Unleashing Mobile Gesture UX

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With mobile visitors creating an ever-growing traffic source to websites these days, mobile-centric problems arise for those seeking to engage their users with this new medium. With it this new traffic, engagement metrics are not on par with desktop. Pages per session, time spent, and various other popular metrics, seem to fall short of the desktop benchmark. So why … [Read more...]

Smartwatch UX Design – The Top Considerations

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One of the most noticeable implementations of the Internet of Things is the smartwatch. We are actually past the dawn of the smartwatch and have entered a period of refinement. The next few generations of smartwatches will undoubtedly possess even more rigorously designed screens and, most importantly, drastic improvements to battery life. Smartwatch Hardware … [Read more...]

Beacon UX: It’s All About Context

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Incorporating the needs of users for a feature that has not explicitly been developed or used is a tough endeavor. Designing and developing the needs that surround beacon optimization comes from a contextual understanding of their function and the user’s needs. Yeah, it is kind of a hard one to wrap your brain around. A contextual understanding of a user’s needs is all … [Read more...]

Combining HEART With The Goals-Signals-Metrics Process To Determine Which UX Metrics To Use

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The effect on the User Experience (UX) brought about by a newly-implemented product change is something that is both necessary yet difficult to measure. This is because changes in the user experience tend to be generic in nature and may not directly relate to the quality of the UX or the overall goals of the project. At the same time the ability to measure this effect will … [Read more...]

Using Consistency To Improve The User Experience Across Desktop And Mobile

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Branding is an essential design feature for any professional firm. Consistency across all mediums is a branding strategy that should not be overlooked. Developing an understanding of a user’s mental model, that is, what a user will need to use during certain situations, be it mobile or desktop, will ensure a positive user experience through consistency. 1. Define the … [Read more...]

The Benefits of Merging Quantitative and Qualitative Data In UX Studies

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User experience researchers and online analysts are no strangers to data. There is also no denying that it is a must-have element of conversion optimization specialist’s weaponry. Data allows you to back up your decisions scientifically and predict their outcome. In this article we want to show you two types of data - quantitative and qualitative and convince you (if … [Read more...]

9 UX Myths That You Thought Were True But Are Not

ux-myths

UX design does not have an official, standard definition because apart from its various visual components, it encompasses information architecture, user research, wireframing and many elements that together decide the fate of UX. The closest to a definition of UX is the one provided by Nielsen and Norman which states that "User experience encompasses all aspects of the … [Read more...]