The Art Of UX In MVP


UX is UX is UX - right? Not really. User Experience Designers (UXDs) working on Minimum Viable Product (MVP) builds have it rough. The thought process has to shift ever so slightly in MVP builds, and in such a way that it can disrupt your conception of what “good UX” really is. UX Designers, listen up: MVP builds serve a different purpose than full builds. MVP builds … [Read more...]

Customer Experience vs. User Experience: What’s The Difference?


Often times promising entrepreneurs will come up with a genius idea for an app but end up entangling a lot of important components into one product. If you’re a geek in any capacity that works in tech today, there is no doubt you’ve heard the following: “I’ve got this great idea for an app, tell me what you think…” To which us geeks inevitably roll our eyes as the … [Read more...]

UX And Culture: Bridging The Gap In Six Strides


UX Designers — know this: culture affects an individual's perception of usability. As obvious as it may seem, many UX Designers fall victim to the impression that users are culturally homogenous (from the same background). Such an assumption can prove to be detrimental to the success of even the most effective UX Design efforts. Understanding this concept may require UX … [Read more...]

The Difference Between UX And UI Design


How many times have we heard the statement that 'web design is dead?' While catchy, it stems from the fact that the profession that what was once referred to as 'web design' nowadays doesn't consist of a single skill (design) but actually encompasses a number of skills - so many skills that it is practically impossible and not feasible to employ a single person to do the … [Read more...]

Making UX Research Usable


An end user rarely takes into account the diversity of the User Experience Design process when they reap its benefits. To be proficient in UX Design is to be proficient in a dozen other disciplines – namely user research, interaction design, information architecture, and visual design, among others. It is precisely for this reason that, while all UX designers ought to … [Read more...]

Unleashing Mobile Gesture UX


With mobile visitors creating an ever-growing traffic source to websites these days, mobile-centric problems arise for those seeking to engage their users with this new medium. With it this new traffic, engagement metrics are not on par with desktop. Pages per session, time spent, and various other popular metrics, seem to fall short of the desktop benchmark. So why … [Read more...]

Smartwatch UX Design – The Top Considerations


One of the most noticeable implementations of the Internet of Things is the smartwatch. We are actually past the dawn of the smartwatch and have entered a period of refinement. The next few generations of smartwatches will undoubtedly possess even more rigorously designed screens and, most importantly, drastic improvements to battery life. Smartwatch Hardware … [Read more...]

Beacon UX: It’s All About Context


Incorporating the needs of users for a feature that has not explicitly been developed or used is a tough endeavor. Designing and developing the needs that surround beacon optimization comes from a contextual understanding of their function and the user’s needs. Yeah, it is kind of a hard one to wrap your brain around. A contextual understanding of a user’s needs is all … [Read more...]

Combining HEART With The Goals-Signals-Metrics Process To Determine Which UX Metrics To Use


The effect on the User Experience (UX) brought about by a newly-implemented product change is something that is both necessary yet difficult to measure. This is because changes in the user experience tend to be generic in nature and may not directly relate to the quality of the UX or the overall goals of the project. At the same time the ability to measure this effect will … [Read more...]

Using Consistency To Improve The User Experience Across Desktop And Mobile


Branding is an essential design feature for any professional firm. Consistency across all mediums is a branding strategy that should not be overlooked. Developing an understanding of a user’s mental model, that is, what a user will need to use during certain situations, be it mobile or desktop, will ensure a positive user experience through consistency. 1. Define the … [Read more...]