4 User Experience Fails That Impact The Conversion Of E-Commerce Sites

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There are plenty of reasons why some e-commerce sites rake in the big bucks, while others do not. The reasons could be anything ranging from bad quality products to an unbearably long registration process and from lack of responsiveness to an inability of the web property to exude trust and credibility. But one of the biggest causes of e-commerce sites failing to deliver the … [Read more...]

10 Characteristics Of A Bad User Experience

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Do you know what’s the difference between the biggest and the most profitable companies in the world and the ones that belong to the same domain and yet are not as successful, in spite of their best efforts? The answer lies in two words, or a single phrase, whichever way you want to put it – User Experience. The companies that are literally and figuratively, “owning their … [Read more...]

Enhancing Your Customer Service With UX in Mind: A First Hand Account

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Joe Smalley, an associate of mine, runs his own small business. It functions primarily online but serves clients in various cities across the country. We have already written about the importance of customer user experience for SME’s. This article is a real-life account that continues to prove how user experience enhances customer services. The Problem Joe recently … [Read more...]

Redesign Your Website For Better UX

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Like everything in life, the online world is in constant flux. As technology advances, new trends catch on and old ones fall by the wayside. Websites have to change in order to keep up with user expectations, but not every change that’s instituted is an improvement. A redesign becomes necessary at some point, but it’s easy to botch the User Experience in the process. Last … [Read more...]

30 Useful User Experience (UX) Tools

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With the growing access to online services, websites and web applications have developed to become increasingly complex. If you are reading this article, the chances are you use the Internet not only to relax but also for work. Perhaps even for running your own business. The success of every business depends on aligning business goals with customer needs. You can use variety … [Read more...]

Marrying User-Centered Design with the Agile Software Development Process: 7 Tips for Success

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The Agile methodology has taken the software development world by storm over the last two decades, and with good reason. The focus on iterative and incremental development, cross-functional teams, and working software over laborious documentation fits well with our need to respond rapidly to an ever-changing technological landscape. However, the move to Agile has left many … [Read more...]

How Great UX Can Help Your Email Marketing

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Aren’t UX and Email Marketing quite different from each other? How does one affect the other? Let’s begin with the fundamentals… UX (short for User Experience) has gained a lot of traction over the last few years thanks to the emergence of Web 2.0. We see web designers now touting labels like User Interaction Designers or simply as UX Designers, dedicated blogs (like this … [Read more...]

You Are Not Your Own Worst Critic: The Value of User Experience

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When it comes to representing your brand in the best way possible, it very often revolves around a successful web presence. In particular, it will be your business’ website that will do most of the talking for you. Therefore, having a website which enables users to achieve their objectives with ease and in a way that they enjoy themselves doing so, is essential. Think of … [Read more...]

Customer User Experience For SMEs

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Are you a small to medium enterprise just starting out in business? If so check out this excellent business start-up guide. Joining the e-commerce world can often seem a little overwhelming. Not only do you have to compete with businesses of the same size in your industry, but you are also put head to head with some of the biggest players. Whilst offering competitive prices and … [Read more...]

4 Prerequisites For User Experience Practitioners In Financial Services

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User Experience (UX) practitioners may encounter a scenario whereby they need to apply their experience and expertise within the Financial Services (FS) sector. This engagement can take various forms that range from consultancy to recruitment. These in turn affect the level of understanding of financial services that is required. Indeed, clients in the world of finance … [Read more...]

4 Ways Bad UX is Hurting your SEO

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In past years, the primary concern for business owners building websites has been SEO. Build a site that ranks well in Google and the money flows in right? It doesn’t matter what the user’s experience is as long as they’re on the site. Sadly that’s not the case – bad UX can cost businesses a lot of money if visitors are dissuaded from purchasing due to bad experience. Not … [Read more...]

From UX-ling To UX Swan – How To Make It In UX With No Experience

First things first; if you are new to UX, (User Experience) then you are a UX-ling. No, no! It’s not supposed to be patronising. It’s an affectionate name; honest! Secondly, if you are a struggling UX-ling, then I am hoping that this article will help you keep the faith. Because let’s face it, it probably feels like trying to make it in UX with no experience is harder than … [Read more...]

The “U” in UX is for Unique

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We wonderful UX (User Experience) Designers see the world differently - and what a good job we do, I say. Growing up I, like many other people, didn’t seem to fit in. Others saw the world in a way I couldn’t relate to. At school, fellow classmates were unpredictable creatures who were your best friend one minute and your arch enemy the next. Things were very inconsistent and … [Read more...]

Building User Confidence with User Experience (UX) Design

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Increasing user confidence online is a constant challenge that both website owners and entrepreneurs face. With the prevalence of scams and frauds in the online community, creating an environment where users feel comfortable interacting, using and buying from a website is essential. User Experience (UX) design is an essential step towards building user confidence and increasing … [Read more...]

UX: A Link In The Product Life Cycle Chain

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User Experience (UX) seems to have recently become ‘trendy’ (and I mean this in a disapproving sense.) It all happened because effectively UX has become a vaguely defined buzzword. UX should be thought of and referred to as a specifically defined and equally important part of a product life cycle chain. In this article I would like to address the concept of a product life cycle … [Read more...]

Preparing a Website for the Holidays With UX In Mind

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As the leaves fall and the air becomes crisp, Internet users and shoppers begin to think about the things they look forward to during the changes in season, and website owners should be considering how to cater to those shopping goals. The holiday season is the time when consumers spend the most money; it's also the time when they have the most buying options. That's why it's … [Read more...]

Google Hummingbird: A User Experience Perspective

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Google’s latest search algorithm, dubbed Hummingbird for being precise and fast, has sent marketers and business owners into a panic over their Search Engine Optimization (SEO) efforts and search traffic. However, this Google algorithm update extends beyond just that of organic search. In an effort to maintain its dominance as a multi-use platform, the Hummingbird algorithm … [Read more...]

7 Essential WordPress User Experience Plugins

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Starting up your WordPress blog or website is exciting, and there are so many plugins that you can use to make it nicer and with more functionality that it is tempting to want to use them all. Each one seems absolutely necessary for your site, and why not use it if it’s free, right? (Lead image source: Jolalmo) Well, this is not always true. Sometimes, the plugins available … [Read more...]