Mobile Commerce Usability: 5 Fundamental Guidelines For Your Mobile Site

mobile-commerce-usability

Website users are evolving as mobile devices and tablets become more prevalent. As users change, e-commerce has to adapt. It is not enough to have a web store anymore. The following 5 guidelines will help you focus on reaping the benefits of mobile commerce usability. 1. KISS Navigation With smaller screens and shorter attentions spans, simple navigation is a priority … [Read more...]

Product Video Usability Guidelines and Best Practices

product-video-usability-guidelines-best-practices

The old adage "a picture is worth more than thousand words" is even more true with video: one second of video contains around 25 images, so with a video of one minute you'll easily get over a thousand pictures. It's a proven fact that images draw more attention than mere text, also you only have 50 milliseconds to make a good first impression. If you manage to make a good … [Read more...]

10 Guidelines for Improving Your Eye Tracking Studies

10-guideline-improving-eye-tracking-studies

At Cyber-Duck we’ve been carrying out in-house eye tracking studies since 2008, gathering useful data and real insights into user behaviour to improve our creations for the web. Here we’ve collected the most important lessons our team learned to help beginners hit the ground running. We test existing websites, prototypes and development builds on our Tobii T60 eye tracker, … [Read more...]

Top 9 E-Commerce Usability Guidelines

e-commerce-usability-guidelines

e-Commerce websites are increasing at an incredibly fast rate. There are no boundaries and any geographical restrictions have long disappeared, allowing shopping enthusiasts to shop at their convenience. In spite of these advantages, most e-Commerce websites are performing poorly. e-Commerce websites often fail in their primary objective of making purchasing easy for customers. … [Read more...]

9 Guidelines To Make Your Blog More Readable

make-your-blog-more-readable

According to the Nielsen Norman Group, the average person spends less than a minute on a webpage. Many users only take 10-20 seconds to decide whether to stay on the website or explore the depth of the internet even further. That means you have very little time to capture the attention of your reader. The internet is filled with millions of different blogs on every type of … [Read more...]

5 Guidelines For Improving Your Blog’s User Experience

5-guidelines-blog-user-experience

It seems that everyone and their brother today is talking about conversion rate optimization. Site owners large and small are leveraging conversion rate optimization software programs to test every button, link, and widget on their landing pages. Most of these site owners have adopted the practice to have a blog for various reasons - including (but not limited to) establish … [Read more...]

6 Social UX Guidelines For Enhancing The Social Activity On Your Site

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Social UX is the integration of social media and user experience. Many website owners underestimate the benefits that implementing a social UX strategy can bring to their website. In addition, there are many websites out there which implement a poor user experience strategy just because they copied their competition. This ultimately results in a decrease of the website's social … [Read more...]

Google AdWords? Usability Guidelines For Paid Search Campaigns – Part 2

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This article continues where we left off in last week's article. As we have seen so far, it is of no use paying for Google AdWords campaigns if users find it difficult to achieve their objectives once they land on your website. This article discusses usability guidelines that are specific for mobile websites, e-commerce websites and landing pages. In addition it also provides … [Read more...]

Google AdWords? Usability Guidelines For Paid Search Campaigns – Part 1

google-adwords-paid-search-usability-guidelines

When starting a paid search campaign, whether you are using Google AdWords or another popular platform, you will always want to make sure that consideration is given towards on-site usability first and foremost. There is no use in paying for site traffic when your visitors could struggle to find the information they are looking for or find it difficult to convert. Therefore … [Read more...]

6 Ways To Recruit Participants For Remote Usability Testing

6-Ways-To-Recruit-Participants-For-Remote-Usability-Testing

One of the main pillars of the user-oriented design involves testing your own assumptions and design solutions. Usability testing is very important in the design process. It allows you to verify ideas, helps to reduce the costs already at the initial stage of design and allows you to explore the user expectations. These have significant meaning when it comes to the user … [Read more...]

4 Keyword Optimization Guidelines For Usability And SEO

Keyword-Optimization-Guidelines-Usability-SEO

Since most users visit websites after using search engines, optimizing your website for those engines is valuable in obtaining more traffic. The basic factor which determines how websites rank on a search engine's Search Engine Results Page (SERP) is that when users search for certain keywords, relevant sites are listed. The more relevant the content is to those keywords, the … [Read more...]

5 Quick Ways To Improve Your Website’s Usability

5-Quick-Ways-To-Improve-Your-Website-Usability

Usability is one of the major and often overlooked aspects of web design. Indeed, it should be considered even prior to the commencement of designing any website be it an eCommerce site or one that just provides basic information about a product. Usability should be part of the entire website or software development process. But usability does not stop there. After the website … [Read more...]

12 Typography Guidelines for Good Website Usability

Typography-Font-Usability

Improving your website usability can be a real headache especially when you are novice in this field. Typography plays a key role in improving the usability of web projects. Even if you classify yourself among the experts in web design, investing some time to learn more about typography would most certainly help you in discovering something new. In this article I will be … [Read more...]

USEFul – A Framework To Automate Website Usability Evaluation (Part 2)

USEFul – A Framework To Automate Website Usability Evaluation (Part 2)

This article brings to an end a four-part series through which I present my venture into the barely explored field of automated website usability evaluation. As I have stated in my previous articles, the best way to test for usability is to do so using real human users. This form of usability testing and the associated commercial software that allows usability tests to be … [Read more...]

Website Image Usability and SEO Best Practices

Website Image Usability and SEO Best Practices

There is often a fine line between usability and Search Engine Optimization (SEO). Usability folks often moan and groan when the SEO team shows up because their recommendations and “best practices” are often at odds with each other. Fortunately, when it comes to website image usability and SEO best practices, both sides of the table get what they want – images that look and … [Read more...]

7 HTML Guidelines For Website Usability & SEO

HTML Guidelines Usability SEO

It can be safely stated that everyone who owns a website wants their site to attract more traffic as this presents it with better growth opportunities. This is where many would state that Search Engine Optimization (SEO) comes to play. But in the bid to win the love, admiration and favor of search engines, people tend to forget the importance of website usability as a force … [Read more...]

Colour: User Experience And Psychology

Color User Experience (UX) And Psychology

Colour plays a crucial role in User Experience. It transmits a psychological message to your users and choosing the right colours for your brand, logo or product can be vital as it helps your brand or product get easily recognised and identified with your industry. Coca-Cola is red whilst AT&T is blue and this is not just a coincidence. The correct use of colour is vital … [Read more...]