Mobile Commerce Usability: 5 Fundamental Guidelines For Your Mobile Site

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Website users are evolving as mobile devices and tablets become more prevalent. As users change, e-commerce has to adapt. It is not enough to have a web store anymore. The following 5 guidelines will help you focus on reaping the benefits of mobile commerce usability. 1. KISS Navigation With smaller screens and shorter attentions spans, simple navigation is a … [Read more...]

Product Video Usability Guidelines and Best Practices

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The old adage "a picture is worth more than thousand words" is even more true with video: one second of video contains around 25 images, so with a video of one minute you'll easily get over a thousand pictures. It's a proven fact that images draw more attention than mere text, also you only have 50 milliseconds to make a good first impression. If you manage to make a … [Read more...]

10 Guidelines for Improving Your Eye Tracking Studies

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At Cyber-Duck we’ve been carrying out in-house eye tracking studies since 2008, gathering useful data and real insights into user behaviour to improve our creations for the web. Here we’ve collected the most important lessons our team learned to help beginners hit the ground running. We test existing websites, prototypes and development builds on our Tobii T60 eye … [Read more...]

Top 9 E-Commerce Usability Guidelines

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e-Commerce websites are increasing at an incredibly fast rate. There are no boundaries and any geographical restrictions have long disappeared, allowing shopping enthusiasts to shop at their convenience. In spite of these advantages, most e-Commerce websites are performing poorly. e-Commerce websites often fail in their primary objective of making purchasing easy for … [Read more...]