Category Archives: Terminology

Articles about Usability and User Experience (UX) Terminology

marquees-can-still-be-used-web-design
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Marquees: Why They Can Still Have a Place in Web Design

Remember how things used to look when web design was in its infancy? For some reason, back then the world seemed to have a fascination with small animated GiFs and marquees. Websites mostly consisted of scrolling text with animations of Pikachu getting cut in half. There would also probably be…
colour-theory-introduction
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Colour Theory: An Introduction

For a long time now, it’s been accepted that colour has the power to affect our moods, emotions and behavior. It’s a potent and persuasive visual cue that has a real influence on consumer decisions, so its selection for a website should not be taken lightly. So what’s in a…
user-experience
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User Experience: What Is It And Why Should I Care?

User Experience – dubbed UX for short – is a hot topic. In the broadest sense, it can be defined as the overall experience you have when you are using or interacting with something – and that ‘something’ could literally be almost anything in the world! For many people, user…
internet-replacing-traditional-research
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Are Internet Searches Replacing Traditional Research?

Once upon a time, there were buildings called ‘libraries’ that housed these large, leather-bound reams of paper known as ‘books’. Now you may have heard of books, but the books in libraries were nothing like the ones we have today. For starters, there were no such things as ‘vanity publishers’…
E-Commerce-Intelligence-Introduction
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E-Commerce Intelligence – An Introduction

At the crossroads where web design and marketing meet, there is something called eCommerce Intelligence, and if a designer takes this into consideration, he or she will be able to design a more successful website. Understanding the need for intelligence on the various factors of eCommerce ensures that the site…
introduction-a-b-testing
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An Introduction To A/B Testing

A/B Testing isn’t a new term. In fact, many canny marketers and designers are using it at this very moment to obtain valuable insight regarding visitor behavior and to improve website conversion rate. Unfortunately, A/B Testing still remains in the dark for most online marketers and web designers. The technique…
Introduction-Conversion-Rate-Optimization
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An Introduction To Conversion Rate Optimization

Most people attribute Search Engine Optimization (SEO) as vital to the success of an online business. However, very few people even know about Conversion Rate Optimization (CRO), let alone do they realise how important this is. I am not saying that SEO is not important. SEO enables a website to…
Paper-Prototyping-Usability-Testing-Technique
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Paper Prototyping As A Usability Testing Technique

Paper Prototyping is a technique that consists of creating hand drawings of user interfaces in order to enable them to be rapidly designed, simulated and tested. As simple as this technique may look like, it has been effectively used since the 1980s and is likely to continue to be used…
Website-Usability-Testing
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An Introduction To Website Usability Testing

There are many things to consider when you are building a new website. Your site needs to be attractive enough that people want to look at it. It also needs to contain all of the information that you want to share with your readers in order to help them achieve…

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