Card Sorting: A Quick And Dirty Guide For Beginners

card-sorting-beginners

Card sorting is an easy and reliable method to get valuable insights about how your web content should be organized in order to meet the expectations of your target group. This, however, will happen only if you know when and how to use card sorting, what to expect, what not to expect and, finally, how to interpret the results. This article can help you cover these bases. … [Read more...]

Usability and Affordability: The Perfect Match for Customer Retention?

usability-affordability

There's an old customer adage — you get what you pay for. However, in recent years, that's not always been the case. Cheaper products tend to have less features, but sometimes outperform their more expensive counterparts. For example, certain cell phones still don't have touchscreens, yet are more durable than smartphones. Smartphones have touchscreens, a variety of apps and … [Read more...]

The Retailer’s Black Book of SoLoMo

retailer-black-book-solomo

There are a myriad of ways to leverage social, mobile and location for an ecommerce website. SoLoMo has been a buzzword in the marketing world since 2012 and marrying all these three media has helped many online retail businesses grow. Many large brands such as Nike have introduced new product categories and responded to new competition using SoLoMo campaigns. What makes … [Read more...]

Automatic Speech Recognition (ASR) Software – An Introduction

automatic-speech-recognition-asr-introduction

In terms of technological development, we may still be at least a couple of decades away from having truly autonomous, intelligent artificial intelligence systems communicating with us in a genuinely “human-like” way. But, in many ways, we’re progressing steadily towards this future scenario at a surprisingly fast pace thanks to the continuing development of what is known as … [Read more...]

The Gutsy Guerilla Marketing: Reach New Heights In Your Business

guerilla-marketing

Guerrilla marketing is a kind of marketing strategy that takes us all by surprise with its uniqueness and ‘guerrilla’ tactics. It helps promote a brand or an idea by employing offbeat means, and is evidently distinctfrom traditional marketing strategies. ‘Guerrilla’ can be traced back to the war tactics adopted by the Viet Cong against American soldiers in the Vietnam War. Its … [Read more...]

Effective Techniques For Rapid Prototyping

effective-rapid-prototyping

The “Aardvark Theory” of product – “Fake it till you make it” could be well followed as a design guideline for organizations. To develop a successful product or an app, we first create a prototype and keep improving on it till the time we get what we expect. An idea has no value unless it can be communicated and the value of a prototype is the vision of what the final outcome … [Read more...]

Innovation Vs Tradition : What Does The User Really Want?

innovation-vs-tradition-what-does-user-want

We here – you, me, that other guy reading this article – we follow technology. We are probably reading a few tech blogs. Probably we all tried a pre-release software a few times, just because we were curious. Me, personally? I’m a geek with that stuff. My browser is always in beta. I jump to the next version of software as soon as I have an opportunity. Even system updates … [Read more...]

Lean UX – Running Workshops And Getting Results

lean-ux-workshops-and-getting-results

User Experience, Design and Software Development rarely get along. Design wants to create gorgeous looking portfolio pieces, User Experience wants the pathways through the system to be crystal clear for its users, and Developers either want to shoehorn a solution into a CMS or toolkit they already have, or learn something new and shiny, paying little or no heed to either of the … [Read more...]

Eye Tracking: What Is It For And When To Use It

what-is-eye-tracking

Imagine a usability test in which John, the test participant, attempts to buy a bicycle. On the homepage John quickly finds the “bicycles” link, but on the next page he hesitates. “I wasn’t sure where to click,” he says afterwards, “there were a lot of options.” Later, while reviewing their notes, the test facilitators take everything John said into consideration. They note … [Read more...]

Content Marketing: Selling To The Digital World

what-is-content-marketing

Having content on a site may seem to be not too much of a big deal, but you would agree to the fact that if there is no quality content on a site it can cut its story short. If you can understand the role content plays in the global marketing sphere, you will understand why it is not only marketers who can’t afford to ignore it. In fact, we have already highlighted how … [Read more...]

How Storytelling Makes your Brand a Big Boy

storytelling-makes-brand-big-boy

Philip Pullman had quoted: “Stories are the things we need the most in the world, after nourishment, shelter and companionship.” Storytelling is the knack of getting audiences to listen to your story. It is an art, so is content writing. When you write content, it should not be only meant for Google’s ranking algorithms. It should serve its central purpose of conveying things … [Read more...]

Open Data: Blurring The Lines Between The Real And Virtual Worlds

open-data-blurring-lines-real-virtual-worlds

Last week, my six-year-old daughter and I were leafing through a magazine when suddenly, excited to see a page full of colorful tea party imagery, she did her usual iPad pinch-to-zoom gesture directly on the pages. Needless to say, I was highly amused as she grinned sheepishly while acknowledging her oversight. This led me to realize just how fast technology is evolving … [Read more...]

Marquees: Why They Can Still Have a Place in Web Design

marquees-can-still-be-used-web-design

Remember how things used to look when web design was in its infancy? For some reason, back then the world seemed to have a fascination with small animated GiFs and marquees. Websites mostly consisted of scrolling text with animations of Pikachu getting cut in half. There would also probably be some Midi music playing in the background too and the whole thing pretty much gave … [Read more...]

Customer Journey Maps – A ‘Quick And Dirty’ Technique To Create Them

customer-journey-maps

A Customer Journey Map (CJM) is a very helpful tool that represents the whole interaction with a product or service in a transparent manner. It clearly points out the strengths and weaknesses of each stage of the interaction - particularly those that affect the user experience. In addition to this, Customer Journey Maps also show the possibilities for improvement. However, … [Read more...]

Colour Theory: An Introduction

colour-theory-introduction

For a long time now, it's been accepted that colour has the power to affect our moods, emotions and behavior. It's a potent and persuasive visual cue that has a real influence on consumer decisions, so its selection for a website should not be taken lightly. So what's in a colour? From strong, powerful red to cool, confident blue, the colour of your website can do as much to … [Read more...]

User Experience: What Is It And Why Should I Care?

user-experience

User Experience – dubbed UX for short – is a hot topic. In the broadest sense, it can be defined as the overall experience you have when you are using or interacting with something – and that 'something' could literally be almost anything in the world! For many people, user experience comes to mind in the context of 'technical' devices like smart phones, computers, software, … [Read more...]

Are Internet Searches Replacing Traditional Research?

internet-replacing-traditional-research

Once upon a time, there were buildings called 'libraries' that housed these large, leather-bound reams of paper known as 'books'. Now you may have heard of books, but the books in libraries were nothing like the ones we have today. For starters, there were no such things as 'vanity publishers' or 'self-publishing'. Back in the day, books underwent a rigorous proofreading … [Read more...]

E-Commerce Intelligence – An Introduction

E-Commerce-Intelligence-Introduction

At the crossroads where web design and marketing meet, there is something called eCommerce Intelligence, and if a designer takes this into consideration, he or she will be able to design a more successful website. Understanding the need for intelligence on the various factors of eCommerce ensures that the site that is designed effectively and captures the attention of shoppers. … [Read more...]