• Archive by Category "Terminology"

Category Archives: Terminology

E-Commerce-Intelligence-Introduction
Terminology
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E-Commerce Intelligence – An Introduction

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At the crossroads where web design and marketing meet, there is something called eCommerce Intelligence, and if a designer takes this into consideration, he or she will be able to design a more successful website. Understanding the need for intelligence on the various factors of eCommerce ensures that the site…
introduction-website-a-b-testing
Terminology
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An Introduction To A/B Testing

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A/B Testing isn’t a new term. In fact, many canny marketers and designers are using it at this very moment to obtain valuable insight regarding visitor behavior and to improve website conversion rate. Unfortunately, A/B Testing still remains in the dark for most online marketers and web designers. The technique…
Introduction-Conversion-Rate-Optimization
Terminology
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An Introduction To Conversion Rate Optimization

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Most people attribute Search Engine Optimization (SEO) as vital to the success of an online business. However, very few people even know about Conversion Rate Optimization (CRO), let alone do they realise how important this is. I am not saying that SEO is not important. SEO enables a website to…
Paper-Prototyping-As-A-Usability-Testing-Technique
Terminology
4

Paper Prototyping As A Usability Testing Technique

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Paper Prototyping is a technique that consists of creating hand drawings of user interfaces in order to enable them to be rapidly designed, simulated and tested. As simple as this technique may look like, it has been effectively used since the 1980s and is likely to continue to be used…
Introduction-Website-Usability-Testing
Terminology
3

An Introduction To Website Usability Testing

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There are many things to consider when you are building a new website. Your site needs to be attractive enough that people want to look at it. It also needs to contain all of the information that you want to share with your readers in order to help them achieve…
The Usability of Single Purpose Websites
Terminology
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The Usability of Single Purpose Websites

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Single Purpose Websites (also known as Single Serving Websites) typically consist of a single page website whose purpose is to do one thing and do it well. They are accessible via a dedicated domain which usually describes what the website does. For any usability or user experience enthusiast who has…

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