Content Marketing: Selling To The Digital World

what-is-content-marketing

Having content on a site may seem to be not too much of a big deal, but you would agree to the fact that if there is no quality content on a site it can cut its story short. If you can understand the role content plays in the global marketing sphere, you will understand why it is not only marketers who can’t afford to ignore it. In fact, we have already highlighted how … [Read more...]

How Storytelling Makes your Brand a Big Boy

storytelling-makes-brand-big-boy

Philip Pullman had quoted: “Stories are the things we need the most in the world, after nourishment, shelter and companionship.” Storytelling is the knack of getting audiences to listen to your story. It is an art, so is content writing. When you write content, it should not be only meant for Google’s ranking algorithms. It should serve its central purpose of conveying things … [Read more...]

Open Data: Blurring The Lines Between The Real And Virtual Worlds

open-data-blurring-lines-real-virtual-worlds

Last week, my six-year-old daughter and I were leafing through a magazine when suddenly, excited to see a page full of colorful tea party imagery, she did her usual iPad pinch-to-zoom gesture directly on the pages. Needless to say, I was highly amused as she grinned sheepishly while acknowledging her oversight. This led me to realize just how fast technology is evolving … [Read more...]

Marquees: Why They Can Still Have a Place in Web Design

marquees-can-still-be-used-web-design

Remember how things used to look when web design was in its infancy? For some reason, back then the world seemed to have a fascination with small animated GiFs and marquees. Websites mostly consisted of scrolling text with animations of Pikachu getting cut in half. There would also probably be some Midi music playing in the background too and the whole thing pretty much gave … [Read more...]

Customer Journey Maps – A ‘Quick And Dirty’ Technique To Create Them

customer-journey-maps

A Customer Journey Map (CJM) is a very helpful tool that represents the whole interaction with a product or service in a transparent manner. It clearly points out the strengths and weaknesses of each stage of the interaction - particularly those that affect the user experience. In addition to this, Customer Journey Maps also show the possibilities for improvement. However, … [Read more...]

Colour Theory: An Introduction

colour-theory-introduction

For a long time now, it's been accepted that colour has the power to affect our moods, emotions and behavior. It's a potent and persuasive visual cue that has a real influence on consumer decisions, so its selection for a website should not be taken lightly. So what's in a colour? From strong, powerful red to cool, confident blue, the colour of your website can do as much to … [Read more...]

User Experience: What Is It And Why Should I Care?

user-experience

User Experience – dubbed UX for short – is a hot topic. In the broadest sense, it can be defined as the overall experience you have when you are using or interacting with something – and that 'something' could literally be almost anything in the world! For many people, user experience comes to mind in the context of 'technical' devices like smart phones, computers, software, … [Read more...]

Are Internet Searches Replacing Traditional Research?

internet-replacing-traditional-research

Once upon a time, there were buildings called 'libraries' that housed these large, leather-bound reams of paper known as 'books'. Now you may have heard of books, but the books in libraries were nothing like the ones we have today. For starters, there were no such things as 'vanity publishers' or 'self-publishing'. Back in the day, books underwent a rigorous proofreading … [Read more...]

E-Commerce Intelligence – An Introduction

E-Commerce-Intelligence-Introduction

At the crossroads where web design and marketing meet, there is something called eCommerce Intelligence, and if a designer takes this into consideration, he or she will be able to design a more successful website. Understanding the need for intelligence on the various factors of eCommerce ensures that the site that is designed effectively and captures the attention of shoppers. … [Read more...]

An Introduction To A/B Testing

introduction-a-b-testing

A/B Testing isn't a new term. In fact, many canny marketers and designers are using it at this very moment to obtain valuable insight regarding visitor behavior and to improve website conversion rate. Unfortunately, A/B Testing still remains in the dark for most online marketers and web designers. The technique is still underrated as opposed to comparably valued methods like … [Read more...]

An Introduction To Conversion Rate Optimization

Introduction-Conversion-Rate-Optimization

Most people attribute Search Engine Optimization (SEO) as vital to the success of an online business. However, very few people even know about Conversion Rate Optimization (CRO), let alone do they realise how important this is. I am not saying that SEO is not important. SEO enables a website to be found. But it is ultimately Conversion Rate Optimization that converts the users … [Read more...]

Paper Prototyping As A Usability Testing Technique

Paper-Prototyping-Usability-Testing-Technique

Paper Prototyping is a technique that consists of creating hand drawings of user interfaces in order to enable them to be rapidly designed, simulated and tested. As simple as this technique may look like, it has been effectively used since the 1980s and is likely to continue to be used with a guaranteed degree of success for many more years to come. The objective of this … [Read more...]

An Introduction To Website Usability Testing

Website-Usability-Testing

There are many things to consider when you are building a new website. Your site needs to be attractive enough that people want to look at it. It also needs to contain all of the information that you want to share with your readers in order to help them achieve the objective for which they came to your website. One of the most important aspects of building a website is testing … [Read more...]

The Usability of Single Purpose Websites

The Usability of Single Purpose Websites

Single Purpose Websites (also known as Single Serving Websites) typically consist of a single page website whose purpose is to do one thing and do it well. They are accessible via a dedicated domain which usually describes what the website does. For any usability or user experience enthusiast who has noticed the proliferation of single purpose websites on the internet, one … [Read more...]

The Difference (and Relationship) between Usability and Learnability

Difference And Relationship Between Usability And Learnability

The difference between usability and learnability is a subject that has been discussed a number of times particularly because of the concerns that it raises as these two terms are quite often wrongly used interchangeably. The reason why I will be discussing them in this post is very similar to the reason why I discussed the differences and relationships between Usability and … [Read more...]

The Difference (and Relationship) Between Usability and User Experience

usability-user-experience-difference

After web site accessibility, "user experience" (abbreviated as UX) is probably the phrase that most people tend to confuse usability with. While the topic of the difference between usability and user experience has been discussed by various experts in the respective fields, I feel the need to write about it for two main reasons. The first reason is that several posts I … [Read more...]