The Art Of UX In MVP


UX is UX is UX - right? Not really. User Experience Designers (UXDs) working on Minimum Viable Product (MVP) builds have it rough. The thought process has to shift ever so slightly in MVP builds, and in such a way that it can disrupt your conception of what “good UX” really is. UX Designers, listen up: MVP builds serve a different purpose than full builds. MVP builds … [Read more...]

Customer Experience vs. User Experience: What’s The Difference?


Often times promising entrepreneurs will come up with a genius idea for an app but end up entangling a lot of important components into one product. If you’re a geek in any capacity that works in tech today, there is no doubt you’ve heard the following: “I’ve got this great idea for an app, tell me what you think…” To which us geeks inevitably roll our eyes as the … [Read more...]

The Difference Between UX And UI Design


How many times have we heard the statement that 'web design is dead?' While catchy, it stems from the fact that the profession that what was once referred to as 'web design' nowadays doesn't consist of a single skill (design) but actually encompasses a number of skills - so many skills that it is practically impossible and not feasible to employ a single person to do the … [Read more...]

How To Use The System Usability Scale (SUS) To Evaluate The Usability Of Your Website


Is your website usable? If your job depends on getting a definite answer to this question, then you should start using the System Usability Scale. The System Usability Scale (SUS) was invented by John Brooke who, in 1986, created this ‘quick and dirty’ usability scale to evaluate practically any kind of system. The SUS has been tried and tested throughout almost … [Read more...]

Beacon UX: It’s All About Context


Incorporating the needs of users for a feature that has not explicitly been developed or used is a tough endeavor. Designing and developing the needs that surround beacon optimization comes from a contextual understanding of their function and the user’s needs. Yeah, it is kind of a hard one to wrap your brain around. A contextual understanding of a user’s needs is all … [Read more...]

Usability And Jargon: Can The Two Coexist?


In today’s fast-paced, time is money world, jargon is a timesaving alternative. Acronyms litter our conversation, and everything has to be done by COP today. Of course, we all use jargon from time to time, but where is it most prevalent – lawyers? Doctors? Bankers? No, it’s the humble IT professional. A survey into jargon carried out by Six Degrees Group found that … [Read more...]

The Benefits of Merging Quantitative and Qualitative Data In UX Studies


User experience researchers and online analysts are no strangers to data. There is also no denying that it is a must-have element of conversion optimization specialist’s weaponry. Data allows you to back up your decisions scientifically and predict their outcome. In this article we want to show you two types of data - quantitative and qualitative and convince you (if … [Read more...]

The History Of Conversion Optimisation


Are you interested when and where Conversion Optimisation started? I was definitely curious where the concept was born. It’s not a new practice by any means – despite it increasing in popularity now more so than ever. Surprisingly enough it is something that’s been around for generations, perhaps without us quite knowing it. Examples of Conversion Optimisation in it’s … [Read more...]