White Space – A perfect Option For Improving Usability In Web Designs

white-space-usability-web-design

Good web design is a result of proper planning and analysis. With just about 10 seconds available for creating that visually appealing impression on site visitors, it is vital to pay attention to each individual graphic or textual element that needs to go into a website. Web designers are always on the look out for stunning options that can allow them to come up with a great … [Read more...]

Empathy And Technology − The Relationship That Makes Good Design Better

technology-empathy

It’s time for product designers to start thinking differently. Why? We have all experienced how great design, coupled with technology, has the potential to make the world a better place. However, what is not very clear is how great design happens or what it entails. To be successful at digital product design, designers need to create seamless experiences for users. They need … [Read more...]

Accessible Web Development Using W3C’s WAI-ARIA

accessible-web-application-development

Almost every web-savvy user will realize that the web is changing and for good reason. Due to the increase in demand for responsive web applications, static-enabled sites are being replaced by dynamic web apps (that make extensive use of scripting languages). In fact, many designers today are building widgets and advanced user interface controls using a combination of … [Read more...]

Decontextualized Tests And Heuristic Reviews

decontextualised-tests-heuristic-reviews

Sometimes the best way to test a product doesn’t involve the product at all. Decontextualized tests, or tests that do not involve the product, are generally geared to testing users’ attitudes on the product, or in generating ideas. But just because they may be more conceptual does not mean they are any less valuable as a source of data. In this piece, we will focus on card … [Read more...]

Card Sorting: A Quick And Dirty Guide For Beginners

card-sorting-beginners

Card sorting is an easy and reliable method to get valuable insights about how your web content should be organized in order to meet the expectations of your target group. This, however, will happen only if you know when and how to use card sorting, what to expect, what not to expect and, finally, how to interpret the results. This article can help you cover these bases. … [Read more...]

Usability and Affordability: The Perfect Match for Customer Retention?

usability-affordability

There's an old customer adage — you get what you pay for. However, in recent years, that's not always been the case. Cheaper products tend to have less features, but sometimes outperform their more expensive counterparts. For example, certain cell phones still don't have touchscreens, yet are more durable than smartphones. Smartphones have touchscreens, a variety of apps and … [Read more...]

The Retailer’s Black Book of SoLoMo

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There are a myriad of ways to leverage social, mobile and location for an ecommerce website. SoLoMo has been a buzzword in the marketing world since 2012 and marrying all these three media has helped many online retail businesses grow. Many large brands such as Nike have introduced new product categories and responded to new competition using SoLoMo campaigns. What makes … [Read more...]

Automatic Speech Recognition (ASR) Software – An Introduction

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In terms of technological development, we may still be at least a couple of decades away from having truly autonomous, intelligent artificial intelligence systems communicating with us in a genuinely “human-like” way. But, in many ways, we’re progressing steadily towards this future scenario at a surprisingly fast pace thanks to the continuing development of what is known as … [Read more...]

The Gutsy Guerilla Marketing: Reach New Heights In Your Business

guerilla-marketing

Guerrilla marketing is a kind of marketing strategy that takes us all by surprise with its uniqueness and ‘guerrilla’ tactics. It helps promote a brand or an idea by employing offbeat means, and is evidently distinctfrom traditional marketing strategies. ‘Guerrilla’ can be traced back to the war tactics adopted by the Viet Cong against American soldiers in the Vietnam War. Its … [Read more...]

Effective Techniques For Rapid Prototyping

effective-rapid-prototyping

The “Aardvark Theory” of product – “Fake it till you make it” could be well followed as a design guideline for organizations. To develop a successful product or an app, we first create a prototype and keep improving on it till the time we get what we expect. An idea has no value unless it can be communicated and the value of a prototype is the vision of what the final outcome … [Read more...]

Innovation Vs Tradition : What Does The User Really Want?

innovation-vs-tradition-what-does-user-want

We here – you, me, that other guy reading this article – we follow technology. We are probably reading a few tech blogs. Probably we all tried a pre-release software a few times, just because we were curious. Me, personally? I’m a geek with that stuff. My browser is always in beta. I jump to the next version of software as soon as I have an opportunity. Even system updates … [Read more...]

Lean UX – Running Workshops And Getting Results

lean-ux-workshops-and-getting-results

User Experience, Design and Software Development rarely get along. Design wants to create gorgeous looking portfolio pieces, User Experience wants the pathways through the system to be crystal clear for its users, and Developers either want to shoehorn a solution into a CMS or toolkit they already have, or learn something new and shiny, paying little or no heed to either of the … [Read more...]

Eye Tracking: What Is It For And When To Use It

what-is-eye-tracking

Imagine a usability test in which John, the test participant, attempts to buy a bicycle. On the homepage John quickly finds the “bicycles” link, but on the next page he hesitates. “I wasn’t sure where to click,” he says afterwards, “there were a lot of options.” Later, while reviewing their notes, the test facilitators take everything John said into consideration. They note … [Read more...]

Content Marketing: Selling To The Digital World

what-is-content-marketing

Having content on a site may seem to be not too much of a big deal, but you would agree to the fact that if there is no quality content on a site it can cut its story short. If you can understand the role content plays in the global marketing sphere, you will understand why it is not only marketers who can’t afford to ignore it. In fact, we have already highlighted how … [Read more...]

How Storytelling Makes your Brand a Big Boy

storytelling-makes-brand-big-boy

Philip Pullman had quoted: “Stories are the things we need the most in the world, after nourishment, shelter and companionship.” Storytelling is the knack of getting audiences to listen to your story. It is an art, so is content writing. When you write content, it should not be only meant for Google’s ranking algorithms. It should serve its central purpose of conveying things … [Read more...]

Open Data: Blurring The Lines Between The Real And Virtual Worlds

open-data-blurring-lines-real-virtual-worlds

Last week, my six-year-old daughter and I were leafing through a magazine when suddenly, excited to see a page full of colorful tea party imagery, she did her usual iPad pinch-to-zoom gesture directly on the pages. Needless to say, I was highly amused as she grinned sheepishly while acknowledging her oversight. This led me to realize just how fast technology is evolving … [Read more...]

Marquees: Why They Can Still Have a Place in Web Design

marquees-can-still-be-used-web-design

Remember how things used to look when web design was in its infancy? For some reason, back then the world seemed to have a fascination with small animated GiFs and marquees. Websites mostly consisted of scrolling text with animations of Pikachu getting cut in half. There would also probably be some Midi music playing in the background too and the whole thing pretty much gave … [Read more...]

Customer Journey Maps – A ‘Quick And Dirty’ Technique To Create Them

customer-journey-maps

A Customer Journey Map (CJM) is a very helpful tool that represents the whole interaction with a product or service in a transparent manner. It clearly points out the strengths and weaknesses of each stage of the interaction - particularly those that affect the user experience. In addition to this, Customer Journey Maps also show the possibilities for improvement. However, … [Read more...]