Why Typography Matters For Better Visibility

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With constant advancements in web design, the design arena has started to evolve more in terms of visual communication, image production and depiction of expressions. In all this, typography has marked its significance and is gaining immense popularity among designers. The art itself is alluring to draw everyone’s attention and that’s the reason why visitors are naturally … [Read more...]

5 Guidelines For Setting Up A Usability Study – Startup Style

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No matter the size of a company, usability testing can be viewed as a luxury that all too often gets scrapped off the agenda as deadlines start to loom. In my experience of working in the young and vibrant e-commerce startup Mallzee, this issue crops up more than it should. When every penny counts, it’s hard to convince managing roles to invest time and money in user … [Read more...]

Mobile Commerce Usability: 5 Fundamental Guidelines For Your Mobile Site

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Website users are evolving as mobile devices and tablets become more prevalent. As users change, e-commerce has to adapt. It is not enough to have a web store anymore. The following 5 guidelines will help you focus on reaping the benefits of mobile commerce usability. 1. KISS Navigation With smaller screens and shorter attentions spans, simple navigation is a priority … [Read more...]

4 User Experience Fails That Impact The Conversion Of E-Commerce Sites

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There are plenty of reasons why some e-commerce sites rake in the big bucks, while others do not. The reasons could be anything ranging from bad quality products to an unbearably long registration process and from lack of responsiveness to an inability of the web property to exude trust and credibility. But one of the biggest causes of e-commerce sites failing to deliver the … [Read more...]

5 Ways to Improve Your Email Marketing Strategy

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With all of the marketing options available via social media these days – everything from sponsored posts to autoplay video ads – you might think that good old email marketing is obsolete or at least on its way out. But that’s not true at all. People still do communicate by email, both personally and professionally, and email still has its place in your marketing strategy. … [Read more...]

The Seven Deadly Sins Of Ads And Their Sole Redemption

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1. Lust Consumers click ads to seek solutions. Remind readers you understand the problem by echoing their concerns rather than covet advocacy and subsequent account registry. This brand’s ad is a result for a ‘fat loss.’ The landing page looks like: They question the obvious, then follow with repeated urges to register... a bit creepy. And, the copy does not … [Read more...]

Marrying User-Centered Design with the Agile Software Development Process: 7 Tips for Success

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The Agile methodology has taken the software development world by storm over the last two decades, and with good reason. The focus on iterative and incremental development, cross-functional teams, and working software over laborious documentation fits well with our need to respond rapidly to an ever-changing technological landscape. However, the move to Agile has left many … [Read more...]

How Great UX Can Help Your Email Marketing

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Aren’t UX and Email Marketing quite different from each other? How does one affect the other? Let’s begin with the fundamentals… UX (short for User Experience) has gained a lot of traction over the last few years thanks to the emergence of Web 2.0. We see web designers now touting labels like User Interaction Designers or simply as UX Designers, dedicated blogs (like this … [Read more...]

6 Ways To Improve Your Customers’ Email Opt-in Experience

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So, the store’s up and running (finally). You’ve smoothed out the communication issues with your rather difficult main supplier. And if the eCommerce angels are on their A-game, you might be able to pay back your father-in-law that cashola he borrowed you to get started, this year. But now the real work starts.The work of marketing and selling your brand and products, that … [Read more...]

The Psychology Of The Checkout

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When you run an eCommerce business, it's natural to invest a lot of time and attention in the elements of the site that attract purchasers. Home pages are essential for drawing people in, while product pages are vital when it comes to encouraging users to become customers. But focusing on the pages that attract customers can sometimes lead to companies neglecting the pages that … [Read more...]

How To Make Your E-Commerce Store Sticky

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E-commerce stores have an average abandonment rate of 67.89%, and that’s one scary statistic. Not only that, it’s a frustratingly difficult thing e-commerce store owners have to deal with. The truth is that abandonment isn’t new. It’s just a new term for rejection. Most reasons for abandonment stem from retailers’ oversights, such as lack of payment options, inadequate … [Read more...]

10 Guidelines To Improve The Effectiveness Of A/B Testing

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A/B testing is one of the best ways of improving the conversion rate of a website (when done correctly) but often times the number of successful A/B tests is low. It’s not that you’re expecting a winner every time but you should really be creating a winner at least 25% of the time. So how do you improve the effectiveness of every A/B test you run? By running tests that have … [Read more...]

How To Crack The Code To An Intuitive Welcome Page

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The Welcome Page can make or break your website - it is the first thing your visitors engage with whenever they visit your website, and it can determine if they stay and read more or close the window- without ever looking back. That being said, it is very important to come up with a well-designed, well-written, visitor-oriented and intuitive welcome page that will serve as the … [Read more...]

When To Prototype, When To Wireframe – How Much Fidelity Can You Afford?

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There is a lingering meme that design projects should skip wireframing and go right to prototyping. A good example of this position is Wireframing is out, prototyping is in: here’s why, by Joseph Lawrence. From my experience I have come to the realization that interactive prototyping is not always the correct deliverable for a design project. Consider an enterprise … [Read more...]

4 Ways Bad UX is Hurting your SEO

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In past years, the primary concern for business owners building websites has been SEO. Build a site that ranks well in Google and the money flows in right? It doesn’t matter what the user’s experience is as long as they’re on the site. Sadly that’s not the case – bad UX can cost businesses a lot of money if visitors are dissuaded from purchasing due to bad experience. Not … [Read more...]

From UX-ling To UX Swan – How To Make It In UX With No Experience

First things first; if you are new to UX, (User Experience) then you are a UX-ling. No, no! It’s not supposed to be patronising. It’s an affectionate name; honest! Secondly, if you are a struggling UX-ling, then I am hoping that this article will help you keep the faith. Because let’s face it, it probably feels like trying to make it in UX with no experience is harder than … [Read more...]

Make Your Mobile Site Lightweight And Beautiful: The UX Approach To Eye-Candy

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When thinking of contemporary websites, the mobile version is definitely a must-have. However, in a bid to provide users with exceptional experience, you often need to find a proper balance between visual presentation and mobile context. (Lead image source: Serge Kij) “Responsive” is a magic term, but it is mostly used just for making websites look great on mobiles and … [Read more...]

Building User Confidence with User Experience (UX) Design

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Increasing user confidence online is a constant challenge that both website owners and entrepreneurs face. With the prevalence of scams and frauds in the online community, creating an environment where users feel comfortable interacting, using and buying from a website is essential. User Experience (UX) design is an essential step towards building user confidence and increasing … [Read more...]