4 Tools For A Successful Usability Test

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In this day and age of instant gratification, usability testing is often relegated to crisis situations when a website or an app does not perform to expectations. However, ask any conversion optimization expert and they’ll tell you that usability testing is not a complicated afterthought. It’s a necessary precursor to the launch of every successful online property. While it … [Read more...]

Smartwatch UX Design – The Top Considerations

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One of the most noticeable implementations of the Internet of Things is the smartwatch. We are actually past the dawn of the smartwatch and have entered a period of refinement. The next few generations of smartwatches will undoubtedly possess even more rigorously designed screens and, most importantly, drastic improvements to battery life. Smartwatch Hardware … [Read more...]

Landing Page Optimization – The Do’s And The Dont’s

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One of the most important ingredients in improving your conversion rate is your landing page. Therefore, it is important to make sure that you follow certain rules to get the most out of this page. If you are involved in marketing or you are simply interested in getting your ROI from your web venture, you need to read this article as it contains what I consider to be the … [Read more...]

4 Fundamental Drivers Of Good Web Design

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The concept of "good web design" is as controversial a topic as the notions and theories of the "perfect machine" or the "best economic model." Opinions are dime a dozen. And more often than not, they are passionately held. Even more frequently, they are diametrically opposite to every other view in the room. While I cannot give you any answers on engineering or the economy, … [Read more...]

The Evolution Of Mobile App Design

In July 2008 the Apple App Store went live. On launch day the marketplace featured 500 apps. Seven years and 75 billion downloads later there were more than 1.2 million different applications available in the App Store. By this stage Google had even launched its own marketplace. As the app market has grown, trends governing good UI and UX design have emerged. Here I will … [Read more...]

Combining HEART With The Goals-Signals-Metrics Process To Determine Which UX Metrics To Use

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The effect on the User Experience (UX) brought about by a newly-implemented product change is something that is both necessary yet difficult to measure. This is because changes in the user experience tend to be generic in nature and may not directly relate to the quality of the UX or the overall goals of the project. At the same time the ability to measure this effect will help … [Read more...]

Using Consistency To Improve The User Experience Across Desktop And Mobile

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Branding is an essential design feature for any professional firm. Consistency across all mediums is a branding strategy that should not be overlooked. Developing an understanding of a user’s mental model, that is, what a user will need to use during certain situations, be it mobile or desktop, will ensure a positive user experience through consistency. 1. Define the … [Read more...]

The 4 Tools That Helped Us Simplify Our Signup

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We became aware that our product signup page had a problem when we discovered that some people were signing up but never actually seeing the product interface itself. This meant that somewhere between giving us their email address and being led into the interface for the first time, they were giving up or getting stuck and never coming back. This case study documents how we … [Read more...]

9 UX Myths That You Thought Were True But Are Not

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UX design does not have an official, standard definition because apart from its various visual components, it encompasses information architecture, user research, wireframing and many elements that together decide the fate of UX. The closest to a definition of UX is the one provided by Nielsen and Norman which states that "User experience encompasses all aspects of the … [Read more...]

Mobile Usability Testing – From Recorders And Rigs to Google’s Tools

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Mobile internet is on the rise. According to research by Ofcom, the average time spent browsing on mobile devices rose by 2.5% between March 2013-2014. Indeed, smart phones are now the second most popular device for internet access, with some 23% of users choosing their phone over another device (according to this same report). A poor user experience can reduce traffic and … [Read more...]

6 Worst Landing Page Optimization Techniques To Avoid

worst-landing-page-optimization-techniques

The landing page holds the key to convert your website visitor to a customer. Depending on the objective of your site, this conversion ranges from a visitor filling out a subscription form to buying a product. Landing page optimization (LPO) is considered as a key element to convince the target audiences as it aims to integrate an appearance and content that gives the website … [Read more...]

10 UX Design Trends You Shouldn’t Overlook in 2015

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In today's fast-changing world of user experience design, predicting the future is no longer the art of gazing into a crystal ball. Instead, keeping oneself up-to-date with latest techniques and trends not only delivers a better user experience but also gives a leading edge over the competition. With 2014 completely over (and 2 months from 2015 too), its a perfect time to … [Read more...]

10 Checkpoints For Initial User Interface Testing Of Commercial Web Applications

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User Interface testing has become an individual core testing process for both the Internal (employee accessing) and External (public) web applications. Here we are going to discuss the 'External' aspect, that is, the testing of applications accessed by users who do not work with the company that owns them. Typically used for commercial purposes, these applications include those … [Read more...]

5 WordPress Hacks For Conversion Optimization

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Setting up a website with WordPress is easy. Making it sweat it out for optimum conversions, however, isn’t anywhere close to waking up with the smell of coffee. Conversion optimization calls for relentless action-taking on some of the minutest details ever. The kind of details you’d not care about much. The same details that could make your eyes roll. It’s more important … [Read more...]

3 Rules To A Great Customer Experience

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It's safe to say we have all worked with demanding or difficult clients — the type of clients that make you nervous every time you send them deliverables. I recently experienced this while leading the planning and designing of a mobile app for the clothing giant Quiksilver. It was an extremely high profile gig with many domestic and international stakeholders. Based on my … [Read more...]

9 Writing Tricks For Building A Killer Landing Page

writing-tips-build-killer-landing-pages

Ever ended up on a landing page and had no idea what the page is about? The page failed to state a clear message and instead just made you feel confused. How long did you stay on that page? Probably not long enough to dig through the information offered to discover the page's purpose. This is the scenario you don't want when people land on your page. You want people to … [Read more...]

Designing A User Experience For Wearable Devices

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Wearable devices are the hottest thing since the iPhone. They have been the buzzword in the tech industry the whole year. Now that we are only a few months away from Apple releasing their Apple Watch and finally getting a whole picture of the entire list of products and their features, we can talk about how we can design a user experience for this type of devices. … [Read more...]