Guidelines | Usability Geek

6 Social UX Guidelines For Enhancing The Social Activity On Your Site

June 10, 2013 by Danielle Arad

Social UX is the integration of social media and user experience. Many website owners underestimate the benefits that implementing a social UX strategy can bring to their website. In addition, there are many websites out there which implement a poor user experience strategy just because they copied their competition. This…

Guidelines

Ecommerce Navigation – A Practical Advice

June 3, 2013 by Helen Thomas

Ecommerce is growing strong from pillar to pillar owing to its flexibility and dynamism as a market. This article talks about how a good navigation system can help e-businesses to leverage their full potential. ‘Navigation is power of a limited sort – it enables us to manage the immensity of…

Guidelines

How to Improve E-Commerce Credibility

May 13, 2013 by Smriti Chawla

What does e-commerce credibility mean to you? Or, let’s say, if you have two door-to-door salesmen standing in front of you, selling the same product, what is it that will make you buy it from Salesman A and not Salesman B? Probably the suited up look and the polite and…

Guidelines

Google AdWords? Usability Guidelines For Paid Search Campaigns – Part 2

April 29, 2013 by Tom Howlett

This article continues where we left off in last week’s article. As we have seen so far, it is of no use paying for Google AdWords campaigns if users find it difficult to achieve their objectives once they land on your website. This article discusses usability guidelines that are specific…

Guidelines

Google AdWords? Usability Guidelines For Paid Search Campaigns – Part 1

April 22, 2013 by Tom Howlett

When starting a paid search campaign, whether you are using Google AdWords or another popular platform, you will always want to make sure that consideration is given towards on-site usability first and foremost. There is no use in paying for site traffic when your visitors could struggle to find the…

Guidelines

6 Ways To Recruit Participants For Remote Usability Testing

April 1, 2013 by Natalia Bruzi

One of the main pillars of the user-oriented design involves testing your own assumptions and design solutions. Usability testing is very important in the design process. It allows you to verify ideas, helps to reduce the costs already at the initial stage of design and allows you to explore the…

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Guidelines

Conversion Rate Experts’ Method: Scientifically Enhance Conversion Rates

March 25, 2013 by Chris Gunn

For any business, conversions are important. Until recently, increasing your conversion rate has been a matter of trial and error. You would have to do your best to guess what will entice customers the most, implement it and hope it worked. Now, the Conversion Rate Experts have developed a scientific…

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Guidelines

Landing Page Optimization With Google Analytics

February 25, 2013 by Rob Toledo

Google Analytics is a powerful tool when it comes to assessing the performance of a website. It allows e-businesses and web designers to get a clearer picture of how website users interact with their products and services. They can then establish which pages are the most successful and which need…

Guidelines

4 Keyword Optimization Guidelines For Usability And SEO

November 5, 2012 by Jeriann Watkins

Since most users visit websites after using search engines, optimizing your website for those engines is valuable in obtaining more traffic. The basic factor which determines how websites rank on a search engine’s Search Engine Results Page (SERP) is that when users search for certain keywords, relevant sites are listed.…

5-Quick-Ways-To-Improve-Your-Website-Usability

Guidelines

5 Quick Ways To Improve Your Website’s Usability

October 15, 2012 by Hazel Raoult

Usability is one of the major and often overlooked aspects of web design. Indeed, it should be considered even prior to the commencement of designing any website be it an eCommerce site or one that just provides basic information about a product. Usability should be part of the entire website…