Using Consistency To Improve The User Experience Across Desktop And Mobile

consistency-desktop-mobile

Branding is an essential design feature for any professional firm. Consistency across all mediums is a branding strategy that should not be overlooked. Developing an understanding of a user’s mental model, that is, what a user will need to use during certain situations, be it mobile or desktop, will ensure a positive user experience through consistency. 1. Define the … [Read more...]

The 4 Tools That Helped Us Simplify Our Signup

4-tools-simplify-signup

We became aware that our product signup page had a problem when we discovered that some people were signing up but never actually seeing the product interface itself. This meant that somewhere between giving us their email address and being led into the interface for the first time, they were giving up or getting stuck and never coming back. This case study documents how we … [Read more...]

9 UX Myths That You Thought Were True But Are Not

ux-myths

UX design does not have an official, standard definition because apart from its various visual components, it encompasses information architecture, user research, wireframing and many elements that together decide the fate of UX. The closest to a definition of UX is the one provided by Nielsen and Norman which states that "User experience encompasses all aspects of the … [Read more...]

Mobile Usability Testing – From Recorders And Rigs to Google’s Tools

mobile-usability-testing

Mobile internet is on the rise. According to research by Ofcom, the average time spent browsing on mobile devices rose by 2.5% between March 2013-2014. Indeed, smart phones are now the second most popular device for internet access, with some 23% of users choosing their phone over another device (according to this same report). A poor user experience can reduce traffic and … [Read more...]

6 Worst Landing Page Optimization Techniques To Avoid

worst-landing-page-optimization-techniques

The landing page holds the key to convert your website visitor to a customer. Depending on the objective of your site, this conversion ranges from a visitor filling out a subscription form to buying a product. Landing page optimization (LPO) is considered as a key element to convince the target audiences as it aims to integrate an appearance and content that gives the website … [Read more...]

10 UX Design Trends You Shouldn’t Overlook in 2015

user-experience-design-trends-2015

In today's fast-changing world of user experience design, predicting the future is no longer the art of gazing into a crystal ball. Instead, keeping oneself up-to-date with latest techniques and trends not only delivers a better user experience but also gives a leading edge over the competition. With 2014 completely over (and 2 months from 2015 too), its a perfect time to … [Read more...]

10 Checkpoints For Initial User Interface Testing Of Commercial Web Applications

initial-user-interface-testing-commercial-web-applications

User Interface testing has become an individual core testing process for both the Internal (employee accessing) and External (public) web applications. Here we are going to discuss the 'External' aspect, that is, the testing of applications accessed by users who do not work with the company that owns them. Typically used for commercial purposes, these applications include those … [Read more...]

5 WordPress Hacks For Conversion Optimization

wordpress-conversion-optimization-hacks

Setting up a website with WordPress is easy. Making it sweat it out for optimum conversions, however, isn’t anywhere close to waking up with the smell of coffee. Conversion optimization calls for relentless action-taking on some of the minutest details ever. The kind of details you’d not care about much. The same details that could make your eyes roll. It’s more important … [Read more...]

3 Rules To A Great Customer Experience

3-rules-to-great-customer-experience-cx

It's safe to say we have all worked with demanding or difficult clients — the type of clients that make you nervous every time you send them deliverables. I recently experienced this while leading the planning and designing of a mobile app for the clothing giant Quiksilver. It was an extremely high profile gig with many domestic and international stakeholders. Based on my … [Read more...]

9 Writing Tricks For Building A Killer Landing Page

writing-tips-build-killer-landing-pages

Ever ended up on a landing page and had no idea what the page is about? The page failed to state a clear message and instead just made you feel confused. How long did you stay on that page? Probably not long enough to dig through the information offered to discover the page's purpose. This is the scenario you don't want when people land on your page. You want people to … [Read more...]

Designing A User Experience For Wearable Devices

wearable-devices-user-experience-ux

Wearable devices are the hottest thing since the iPhone. They have been the buzzword in the tech industry the whole year. Now that we are only a few months away from Apple releasing their Apple Watch and finally getting a whole picture of the entire list of products and their features, we can talk about how we can design a user experience for this type of devices. … [Read more...]

Enhancing The Usability Of ‘Meet The Team’ Pages

usable-meet-the-team-page

‘Meet the Team’ web pages are becoming a good way to show your resourceful team as part of your organizational work. It is not the latest buzz but yes, many organizations have come forward to showcasing it as their creative catalogue on websites. As a result, many online agencies have derived great audience attention, thanks to the creatively designed ‘Meet the Team’ web … [Read more...]

Why Typography Matters For Better Visibility

typography-matters-good-visibility

With constant advancements in web design, the design arena has started to evolve more in terms of visual communication, image production and depiction of expressions. In all this, typography has marked its significance and is gaining immense popularity among designers. The art itself is alluring to draw everyone’s attention and that’s the reason why visitors are naturally … [Read more...]

5 Guidelines For Setting Up A Usability Study – Startup Style

tips-setting-usability-study

No matter the size of a company, usability testing can be viewed as a luxury that all too often gets scrapped off the agenda as deadlines start to loom. In my experience of working in the young and vibrant e-commerce startup Mallzee, this issue crops up more than it should. When every penny counts, it’s hard to convince managing roles to invest time and money in user … [Read more...]

Mobile Commerce Usability: 5 Fundamental Guidelines For Your Mobile Site

mobile-commerce-usability

Website users are evolving as mobile devices and tablets become more prevalent. As users change, e-commerce has to adapt. It is not enough to have a web store anymore. The following 5 guidelines will help you focus on reaping the benefits of mobile commerce usability. 1. KISS Navigation With smaller screens and shorter attentions spans, simple navigation is a priority … [Read more...]

4 User Experience Fails That Impact The Conversion Of E-Commerce Sites

4-user-experience-fails-impact-conversion-e-commerce-sites

There are plenty of reasons why some e-commerce sites rake in the big bucks, while others do not. The reasons could be anything ranging from bad quality products to an unbearably long registration process and from lack of responsiveness to an inability of the web property to exude trust and credibility. But one of the biggest causes of e-commerce sites failing to deliver the … [Read more...]

5 Ways to Improve Your Email Marketing Strategy

improve-email-marketing-strategy

With all of the marketing options available via social media these days – everything from sponsored posts to autoplay video ads – you might think that good old email marketing is obsolete or at least on its way out. But that’s not true at all. People still do communicate by email, both personally and professionally, and email still has its place in your marketing strategy. … [Read more...]