10 Guidelines For Navigation Usability


When it comes to usability, ease-of-navigation should be a top priority for web developers. The number one most annoying feature of a website is improper or confusing navigation, leaving users lost and wondering what to do next. If you’re lucky enough, some users just might scour through the website to accomplish their purpose of visiting the website. However, most users … [Read more...]

(Usable) Content Is King


Let’s face it: you have heard the phrase “Content is King.” Bill Gates coined the phrase in 1996, when he predicted the role that content would play on the web. The popular adage has since grown to become a mantra of sorts for many SEO strategizers and Content Marketers — and with good reason. UX Designers, listen up: Gates’ widely accepted philosophy holds that content … [Read more...]

UX And Culture: Bridging The Gap In Six Strides


UX Designers — know this: culture affects an individual's perception of usability. As obvious as it may seem, many UX Designers fall victim to the impression that users are culturally homogenous (from the same background). Such an assumption can prove to be detrimental to the success of even the most effective UX Design efforts. Understanding this concept may require UX … [Read more...]

Making UX Research Usable


An end user rarely takes into account the diversity of the User Experience Design process when they reap its benefits. To be proficient in UX Design is to be proficient in a dozen other disciplines – namely user research, interaction design, information architecture, and visual design, among others. It is precisely for this reason that, while all UX designers ought to … [Read more...]

4 Tools For A Successful Usability Test


In this day and age of instant gratification, usability testing is often relegated to crisis situations when a website or an app does not perform to expectations. However, ask any conversion optimization expert and they’ll tell you that usability testing is not a complicated afterthought. It’s a necessary precursor to the launch of every successful online … [Read more...]

Smartwatch UX Design – The Top Considerations


One of the most noticeable implementations of the Internet of Things is the smartwatch. We are actually past the dawn of the smartwatch and have entered a period of refinement. The next few generations of smartwatches will undoubtedly possess even more rigorously designed screens and, most importantly, drastic improvements to battery life. Smartwatch Hardware … [Read more...]

Landing Page Optimization – The Do’s And The Dont’s


One of the most important ingredients in improving your conversion rate is your landing page. Therefore, it is important to make sure that you follow certain rules to get the most out of this page. If you are involved in marketing or you are simply interested in getting your ROI from your web venture, you need to read this article as it contains what I consider to be … [Read more...]

4 Fundamental Drivers Of Good Web Design


The concept of "good web design" is as controversial a topic as the notions and theories of the "perfect machine" or the "best economic model." Opinions are dime a dozen. And more often than not, they are passionately held. Even more frequently, they are diametrically opposite to every other view in the room. While I cannot give you any answers on engineering or the … [Read more...]

The Evolution Of Mobile App Design

In July 2008 the Apple App Store went live. On launch day the marketplace featured 500 apps. Seven years and 75 billion downloads later there were more than 1.2 million different applications available in the App Store. By this stage Google had even launched its own marketplace. As the app market has grown, trends governing good UI and UX design have emerged. Here I … [Read more...]