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Usability & User Experience (UX) Blog

Usability can
make or break
your product

Be a usability geek: Make better products, apps, websites and services.

What is usability and why does it matter?

Usability is about how easy your product is to use. And you guessed it, easy-to-use products are far more successful than difficult ones!

We create stories.

A killer narrative will turn your readers into raving fans.

UX Strategy – It Is All About The Experience

“Battle” is too strong a word. “Distraction”, may be better. I am referring to Customer …

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Nik Page

Magento Vs. Shopify – A Usability Comparison

Picture this: you are at a discovery meeting with your ecommerce client and your team’s …

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Matt Gierut

Pop-Ups Vs. Usability, Conversions And Bounce Rates

They go by many names – modal windows, dialog boxes, modal pop-ups – but whatever …

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Cassandra Naji

Applying User-Centered Design To Revamp A 75 Year Old Business Model

As the title of this article implies, this is a case study that illustrates how …

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Mark Baldino

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