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Usability & User Experience (UX) Blog

Usability can
make or break
your product

Be a usability geek: Make better products, apps, websites and services.

What is usability and why does it matter?

Usability is about how easy your product is to use. And you guessed it, easy-to-use products are far more successful than difficult ones!

We create stories.

A killer narrative will turn your readers into raving fans.

Change Aversion And The Conflicted User

Change aversion, much like change itself, is a divisive topic. One camp asserts that users …

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Roxanne Abercrombie

Utilizing Microinteractions To Enhance Your UX Design

Engagement and providing excellent user experience (UX) has become the name of the game for …

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Aaron Chichioco

Did You Forget That Your App Users Are Human?

We walk, we talk, we have opposable thumbs and we use these thumbs to interact …

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Lesley Wasserman

UX Case Study: Google Maps vs. Waze Mobile Apps

Today, we are back in business with another app showdown! To give a recap for …

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Taylor Cygan

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