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Usability can
make or break
your product

Be a usability geek: Make better products, apps, websites and services.

What is usability and why does it matter?

Usability is about how easy your product is to use. And you guessed it, easy-to-use products are far more successful than difficult ones!

We create stories.

A killer narrative will turn your readers into raving fans.

6 User Experience Statistics You Should Pay Attention To

Numbers, feedback, trends and other statistics coming from several areas which lie within and outside …

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Danielle Arad

Usability Testing Of UK Cinema Websites – Part 2

In Part 1 of this article, we have seen the usability problems encountered by users …

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Lee Duddell

Usability Testing Of UK Cinema Websites – Part 1

During a recent spot of unavoidable eavesdropping in a slow-moving queue, I overheard two ladies …

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Lee Duddell
Open-Universities-Australia-TAFE-Personas-Advertising

Open Universities Australia TAFE Advert – Personas In Advertising

Earlier this week I came across a YouTube advert for Open Universities Australia (OUA). The …

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