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Usability & User Experience (UX) Blog

Usability can
make or break
your product

Be a usability geek: Make better products, apps, websites and services.

What is usability and why does it matter?

Usability is about how easy your product is to use. And you guessed it, easy-to-use products are far more successful than difficult ones!

We create stories.

A killer narrative will turn your readers into raving fans.

The Seven Deadly Sins Of Ads And Their Sole Redemption

1. Lust Consumers click ads to seek solutions. Remind readers you understand the problem by …

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Cam Secore
ux-diary-part-3-never-skip-a-test

UX Diary Part 3 – Never Skip A Test

Dear Diary, One of the most mortifying things that I recently faced in my work, …

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Nadim Farah
ux-diary-part-2-seat-at-the-table

UX Diary Part 2 – A Seat At The Table

Dear Diary, “How do I get my organization to support my efforts for better UX?” …

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Nadim Farah

How Storytelling Makes your Brand a Big Boy

Philip Pullman had quoted: “Stories are the things we need the most in the world, …

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Alan Smith

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