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Usability & User Experience (UX) Blog

Usability can
make or break
your product

Be a usability geek: Make better products, apps, websites and services.

What is usability and why does it matter?

Usability is about how easy your product is to use. And you guessed it, easy-to-use products are far more successful than difficult ones!

We create stories.

A killer narrative will turn your readers into raving fans.

10 Characteristics Of A Bad User Experience

Do you know what’s the difference between the biggest and the most profitable companies in …

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Suraj Kumar

Live Chat Is The Last Bastion Of Excellent Online Customer Service

Customer service is one of the most important aspects of retail, and all businesses should …

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John Philips

Reimagining Your Website As A Tool For Customer Retention

Attracting customers to your store – whether online or offline, and getting them to transact …

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Tracy Vides

Eye Tracking: What Is It For And When To Use It

Imagine a usability test in which John, the test participant, attempts to buy a bicycle. …

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Neil Dawson

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Usability Geek is a blog that provides practical and useful insights into topics like Usability, User Experience (UX), Human Computer Interaction (HCI), Information Architecture (IA) and related fields.
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