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"Battle" is too strong a word. "Distraction", may be better. I am referring to Customer Experience (CX) vs. User Experience (UX). And now that upstart, Customer Success has to come along. To some degree I feel it is just new buzzwords vying for attention …
[Read more...] about UX Strategy – It Is All About The Experience
Negative space is a key design element that you may come across in the fields of art, architecture, interior design, landscaping and web design. Rather than serving as awkward, empty areas with no purpose, properly implemented negative space directs a …
[Read more...] about Effective Use Of Negative Space In Web Design
What is the key element of a successful webpage? Simplicity. Throwing too many elements at your readers at once is a good way to drive them into information overload. Too much at once does nothing to help the viewer interact with a webpage, and it may …
[Read more...] about How To Simplify Designs For Smart Users
There's plenty of material out there that will happily tell you that First-Time Use (FTU) is the most important part of app adoption. After all, it is a precarious time in your app's usage lifecycle. Exactly like everything else relying on the fickle …
[Read more...] about First-Time Use: How To Reduce The Initial Friction Of App Usage
We humans try to convince ourselves that we are rational beings, who make choices based on logic. In truth, we are highly emotional ones. The harder we try to convince ourselves of our rationality, the greater impact our emotions have on our …
[Read more...] about How To Design A Website With Emotional Impact
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