Usability Testing

Usability Testing Of UK Cinema Websites – Part 1

During a recent spot of unavoidable eavesdropping in a slow-moving queue, I overheard two ladies expressing great frustration at their less-than-positive experiences on cinema websites. This reminded me of usability testing on UK Cinema websites that we …

Low Cost User Experience Testing

By Daniela Baker

User experience testing and usability testing are absolutely essential for the creation or editing of a successful website. While it is important for all types of websites, testing is particularly important for e-commerce and other complex websites where …

An Introduction To A/B Testing

By James Green

A/B Testing isn't a new term. In fact, many canny marketers and designers are using it at this very moment to obtain valuable insight regarding visitor behavior and to improve website conversion rate. Unfortunately, A/B Testing still remains in the dark …

Paper Prototyping As A Usability Testing Technique

By Justin Mifsud

Paper Prototyping is a technique that consists of creating hand drawings of user interfaces in order to enable them to be rapidly designed, simulated and tested. As simple as this technique may look like, it has been effectively used since the 1980s and …

An Introduction To Website Usability Testing

By Thomas Churm

There are many things to consider when you are building a new website. Your site needs to be attractive enough that people want to look at it. It also needs to contain all of the information that you want to share with your readers in order to help them …