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There are various factors that affect an app's retention rate. But as the saying goes, “First impression is the last impression", the first factor that comes into play is how good is your app's onboarding screen. Onboarding screens have become very common …
[Read more...] about Mobile App Onboarding: How To Do It Right
The role of gesturing has been evolving and adapting on the mobile spectrum for a decade. As most would understand it, a gesture is a command input by touch onto a touch enabled screen or mouse pad. The term arguably entered the mainstream with Apple’s …
There are a myriad of ways to leverage social, mobile and location for an ecommerce website. SoLoMo has been a buzzword in the marketing world since 2012 and marrying all these three media has helped many online retail businesses grow. Many large brands …
Few things are harder to sit through than a bad sales presentation. No matter what the industry is, the sell is usually a variation of the same formula: The rep stands at the head of a conference table, dryly reciting the script of why his/her product or …
Website users are evolving as mobile devices and tablets become more prevalent. As users change, e-commerce has to adapt. It is not enough to have a web store anymore. The following 5 guidelines will help you focus on reaping the benefits of mobile …
[Read more...] about Mobile Commerce Usability: 5 Fundamental Guidelines For Your Mobile Site
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