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Beacon technology is a unique and modern tool in the world of marketing. A beacon is a small device that connects with a mobile app, determines a user’s location on a micro-local scale, and delivers content to the user, based on this location. Delivering …
[Read more...] about Usability Of Beacon Technology At Conferences
App developers are always looking for ways to better their products. It seems as if we hear about a new feature or policy change every day. How do we know what changes are out there and how will they affect our everyday computing? We will take a look at …
[Read more...] about Recent Announcements And Implementations in Social Media App Design
In June of 2014 at the Google I/O conference, Material Design was introduced. This new and innovative design language is also known as the code name, “Quantum Paper.” The lively, feature-filled user interface of this new design quickly became popular on …
There's plenty of material out there that will happily tell you that First-Time Use (FTU) is the most important part of app adoption. After all, it is a precarious time in your app's usage lifecycle. Exactly like everything else relying on the fickle …
[Read more...] about First-Time Use: How To Reduce The Initial Friction Of App Usage
As Fall turns to Winter, business owners are yet again faced with the task of optimizing their web presence for the fast approaching holiday season a task that won’t seem as tedious as it did last year once you’ve read the guide we’ve prepared here at …
[Read more...] about Using Mobile UX To Make Your Business More Visible During The Holiday Season
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