Eyetracking

7 Ways To Use Eye Tracking To Improve Conversions

By Alex Cleanthous

Eye tracking provides business owners and marketing professionals with valuable insight into how customers interact with websites and landing pages. The most advanced eye tracking services can show exactly where a user’s eyes land when they first view a …

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10 Guidelines for Improving Your Eye Tracking Studies

At Cyber-Duck we’ve been carrying out in-house eye tracking studies since 2008, gathering useful data and real insights into user behaviour to improve our creations for the web. Here we’ve collected the most important lessons our team learned to help …

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GT3D Eye Tracker Makes Life Easier for Physically Impaired Users

An interesting new interaction device has appeared on the market – the GT3D. Worn like a normal pair of sunglasses, the GT3D registers the movement of the eyes to control the mouse cursor on a computer screen. The device has been developed by researchers …

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