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A couple of years ago, InVision raised 1.5 m in a round of funding. Today it is undoubtedly one of the leading design and prototyping collaboration tool. When Google was born, it wasn't the only search engine on the market. However it is now a technology …
[Read more...] about UX Diary Part 5 – Making Good Products Great
The modern customer’s brain works on a single track: “Click, click… I arrived at this site… what does it give me?” That’s generally followed by“How on earth do I find what I am looking for in this mess?”“This looks like too much reading. Maybe I’ll get it …
[Read more...] about 9 Intuitive Websites That Are Marketing Machines Just As Much
Eye tracking provides business owners and marketing professionals with valuable insight into how customers interact with websites and landing pages. The most advanced eye tracking services can show exactly where a user’s eyes land when they first view a …
[Read more...] about 7 Ways To Use Eye Tracking To Improve Conversions
Have you ever heard the saying, “when you assume, you make a you-know-what out of “u” and “me?’” It may sound a bit cliché, but it’s actually great advice, and it even applies to designing a website or app. If a site or app is designed purely based on …
[Read more...] about The 4 Design Assumptions Costing You Money
If the conversion rate of your e-commerce site is poor, then it is high time that you stop and assess why this is happening. A good e-commerce site should not just attract visitors; it must convert them into customers who will purchase your products. …
[Read more...] about 20 E-Commerce Conversion Rate Optimization Guidelines
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