Business and Strategy

In Part 1 of this post, we explored five techniques that will help you overcome the typical difficulties that you may encounter when trying to sell web site usability evaluation as a service to a company. These techniques have been summarized in an …

[Read more...] about The 5 Steps Of Selling Web Site Usability To A Company (Part 2)

Selling usability is no easy feat. Irrespective of whether you are selling usability evaluation as a service on its own or you form part of a web development company that is trying to sell usability- optimized user interface as an additional service, …

[Read more...] about The 5 Steps Of Selling Web Site Usability To A Company (Part 1)

On the World Wide Web, a company's web site is the only point of contact that a company has with anyone who is interested in it. Thus, companies entirely rely on their web presence in order to achieve their online goals, be they commercial or otherwise. …

[Read more...] about Why Web Site Usability Is Important For A Company