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Data doesn't lie. That's the general thinking in marketing and product development departments. That adage may be true, but it isn't quite the whole truth. Data-driven decision-making is a huge part of working at SaaS companies. What gets lost in this …
[Read more...] about Qualitative Data: The Great Lost Metric For SaaS Companies [Sponsored]
You have read them before - probably in December and January while you were half-full of holiday food and less-than-half-focused on marketing trends. Still, you plugged through, skimming articles about 2019 marketing predictions like they were going out …
[Read more...] about The Research Is in: Data-Backed Marketing Trends of 2019
Design thinking is a problem-solving framework that is ideal for tackling ill-defined or unknown problems. This makes it very effective for addressing the multifaceted problems faced by today's increasingly complex organisations. In the words of IDEO …
The days when we used to consider user experience (UX) to be an area that only concerns designers are long gone. The role of creating a great, lasting experience is now vital for fulfilling business objectives. This makes UX a priority for both designers …
[Read more...] about UX Should Be A Priority For Marketers Too
Humans are emotional creatures. In fact, most scientists agree that the most crucial emotional responses we have to the world around us – fear at a threat, anger at a slight, love and caring for those in need – are rooted in the instinct to survive. After …
[Read more...] about The Future Of Web Marketing Is Emotion-Driven
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