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When starting a paid search campaign, whether you are using Google AdWords or another popular platform, you will always want to make sure that consideration is given towards on-site usability first and foremost. There is no use in paying for site traffic …
[Read more...] about Google AdWords? Usability Guidelines For Paid Search Campaigns – Part 1
During a recent spot of unavoidable eavesdropping in a slow-moving queue, I overheard two ladies expressing great frustration at their less-than-positive experiences on cinema websites. This reminded me of usability testing on UK Cinema websites that we …
[Read more...] about Usability Testing Of UK Cinema Websites – Part 1
At the crossroads where web design and marketing meet, there is something calledeCommerce Intelligence, and if a designer takes this into consideration, he or she will be able to design a more successful website. Understanding the need for intelligence on …
[Read more...] about E-Commerce Intelligence – An Introduction
Since most users visit websites after using search engines, optimizing your website for those engines is valuable in obtaining more traffic. The basic factor which determines how websites rank on a search engine's Search Engine Results Page (SERP) is that …
[Read more...] about 4 Keyword Optimization Guidelines For Usability And SEO
User experience testing and usability testing are absolutely essential for the creation or editing of a successful website. While it is important for all types of websites, testing is particularly important for e-commerce and other complex websites where …
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