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Usability & User Experience (UX) Blog
As at October 2013, there are approximately 767 million websites amounting to 3.9 billion web pages. And the reality is that a number of them are competing with your site - trying to penetrate your market or increase their market share ... the same market …
[Read more...] about Horizontal Scrolling and User Experience: Best Practices
If the conversion rate of your e-commerce site is poor, then it is high time that you stop and assess why this is happening. A good e-commerce site should not just attract visitors; it must convert them into customers who will purchase your products. …
[Read more...] about 20 E-Commerce Conversion Rate Optimization Guidelines
At Cyber-Duck we’ve been carrying out in-house eye tracking studies since 2008, gathering useful data and real insights into user behaviour to improve our creations for the web. Here we’ve collected the most important lessons our team learned to help …
[Read more...] about 10 Guidelines for Improving Your Eye Tracking Studies
What does e-commerce credibility mean to you? Or, let’s say, if you have two door-to-door salesmen standing in front of you, selling the same product, what is it that will make you buy it from Salesman A and not Salesman B? Probably the suited up look and …
This article continues where we left off in last week's article. As we have seen so far, it is of no use paying for Google AdWords campaigns if users find it difficult to achieve their objectives once they land on your website. This article discusses …
[Read more...] about Google AdWords? Usability Guidelines For Paid Search Campaigns – Part 2
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