Introduction “Less is more”- a phrase that is currently ruling the design world, whether you consider fashion, interior or web design. The phrase, of course, is a direct reflection of the age-old theory of minimalism. It is becoming the newest tool for marketing designs that are simple, elegant and most of all - functional. And we can safely say Minimalism is … [Read more...]
Augmented Reality And UX Is The Shiny New Toy Syndrome!
In today’s era, “no internet” is a scary word. We are currently residing in a time where having a digital presence is of utmost importance. A world where if there is no activity being conducted on the internet; it raises questions about existence itself. Surpassing the hype, Augmented Reality (AR) is here and now and just waiting to take over the mainstream industries. … [Read more...]
Voice User Interfaces: UX in daily life
From dictating addresses to Waze to asking personal assistants such as Siri to do tasks for you, more and more products and services are migrating to the cloud, and being controlled by voice. Hila Yonatan is discussing this new trend from a UX perspective, and what does it say about the next product/feature we’re going to work with? When Apple first launched Siri, they … [Read more...]
How To Create A Better User Experience For Wearables
While smartphones offer us advanced technology that fits in our pocket, the next step in the technological revolution is embedded in the tech we wear. In many ways, this step has been taken. In 2009, Fitbit unveiled its first wearable fitness tracker. Other wearable devices soon followed - from smart glasses and smart watches to microphoned earrings. Today, we have all … [Read more...]
Qualitative Data: The Great Lost Metric For SaaS Companies [Sponsored]
Data doesn't lie. That's the general thinking in marketing and product development departments. That adage may be true, but it isn't quite the whole truth. Data-driven decision-making is a huge part of working at SaaS companies. What gets lost in this narrative, though, is that qualitative data is an extremely valuable and underutilized form of feedback. We all love … [Read more...]
The Fallacy Of Not Selling Features
"Sell benefits, not features". This maxim has long been cemented as gospel. The logic runs that users are not all that interested in buying your product. What they are really interested in buying is improved efficiency, or an easier life, or a better version of themselves. Indeed, this is compelling logic. The problem is that, particularly for any kind of technical product … [Read more...]
Start Designing With Perfect Timing
Within the digital realm, faster is almost always synonymous with better. Whether its an internet browser boasting faster loading speeds or a new mobile app that offers a quicker way to order food, when it comes to our digital experiences we want our goals completed as soon as possible. In the UX world, this holds true often enough. Designers dedicate so much of the SDLC … [Read more...]
The Psychology Behind A Successful Live Chat
Having excellent customer service is a crucial part of trying to build and nurture lasting relationships with customers. Many companies focus on providing efficient communication channels in this regard while overlooking one critical aspect: psychology. There are times when customers have experiences that are either beyond your control or leave with no other choice but to … [Read more...]
These Are The Top 6 Most Common UX Mistakes – How Many Are You Making?
The user experience (UX) is all-important in the modern business sphere. The experience your target audience has from the moment they click on your website to (ideally) making a purchase creates impressions. Your website should guide users smoothly along the buyer journey. It should engage with them through meaningful interactions. If your website falls short of … [Read more...]
Put Wix SEO to the Test for $25K: A Battle Between Wix SEO Lovers & Haters [Sponsored]
Think Wix websites don't rank well on Google? Wix says they do and they're willing to put their money where their mouth is. Wix is recruiting two agencies to battle for the highest ranking on Google for the query “Wix SEO”. The winner takes home $25K. It's the SEO Lovers vs. the Haters. The Lovers will create a Wix website and use advanced SEO tools from Wix. The Haters … [Read more...]
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