The subtleties that define UX - beyond common sense modern design - have morphed into a body of knowledge far removed from the relatively simple practices of the past. Alongside Inbound Marketing’s super-accommodating approach to clients, UX has become far more than simply providing “the standard experience” for end users. Modern UX design is much more nuanced than ever … [Read more...]
Skeleton versus Logo Launch Screen: A Direct Comparison
With the global mobile penetration going up to 67 percent this year, businesses cannot afford to ignore the growing importance of mobile apps. People are spending an increasing amount of time on their smartphones. No wonder, mobile apps are a popular medium for businesses to connect with their audience. Yet, customers have little patience for apps with poor UX. In … [Read more...]
How to Get More Clarity and Control Over Your UX Projects
Have you ever worked on a UX project that went out of control? I’m sure you have. Every designer has horror stories of projects that went nowhere, clients that went AWOL, and designs that no two stakeholders could agree on. UI/UX designers suffer more than most, quite simply because the UI/UX design process is fundamentally iterative in nature. While there is a … [Read more...]
8 Useful Interview Tips for UX Designers
Author/Copyright holder: Pixabay An interview is a process that helps recruiters to find out a suitable person who can fulfill their requirements in a desirable way. It includes a set of questions and answers to get an understanding of the other person about his/her skills, interests and attitude. Being a professional UX designer, you must have to appear in multiple … [Read more...]
Is Less Really More? The Truth Of Functional Minimalism In Web Design
Introduction “Less is more”- a phrase that is currently ruling the design world, whether you consider fashion, interior or web design. The phrase, of course, is a direct reflection of the age-old theory of minimalism. It is becoming the newest tool for marketing designs that are simple, elegant and most of all - functional. And we can safely say Minimalism is … [Read more...]
Augmented Reality And UX Is The Shiny New Toy Syndrome!
In today’s era, “no internet” is a scary word. We are currently residing in a time where having a digital presence is of utmost importance. A world where if there is no activity being conducted on the internet; it raises questions about existence itself. Surpassing the hype, Augmented Reality (AR) is here and now and just waiting to take over the mainstream industries. … [Read more...]
Voice User Interfaces: UX in daily life
From dictating addresses to Waze to asking personal assistants such as Siri to do tasks for you, more and more products and services are migrating to the cloud, and being controlled by voice. Hila Yonatan is discussing this new trend from a UX perspective, and what does it say about the next product/feature we’re going to work with? When Apple first launched Siri, they … [Read more...]
How To Create A Better User Experience For Wearables
While smartphones offer us advanced technology that fits in our pocket, the next step in the technological revolution is embedded in the tech we wear. In many ways, this step has been taken. In 2009, Fitbit unveiled its first wearable fitness tracker. Other wearable devices soon followed - from smart glasses and smart watches to microphoned earrings. Today, we have all … [Read more...]
Qualitative Data: The Great Lost Metric For SaaS Companies [Sponsored]
Data doesn't lie. That's the general thinking in marketing and product development departments. That adage may be true, but it isn't quite the whole truth. Data-driven decision-making is a huge part of working at SaaS companies. What gets lost in this narrative, though, is that qualitative data is an extremely valuable and underutilized form of feedback. We all love … [Read more...]
The Fallacy Of Not Selling Features
"Sell benefits, not features". This maxim has long been cemented as gospel. The logic runs that users are not all that interested in buying your product. What they are really interested in buying is improved efficiency, or an easier life, or a better version of themselves. Indeed, this is compelling logic. The problem is that, particularly for any kind of technical product … [Read more...]
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