If you have been ignoring your office group chat or simply avoiding Twitter, you may have missed the news: Earlier this month, Slack unveiled their brand new logo redesign, sparking praise, backlash, endless memes, and comparisons to everything from rubber ducks to a 'sweatier version of the original'. To accompany the revamped logo's debut, Slack authored a press … [Read more...]
The Problem With Power Users
Power user. The very term evokes a sense of authority and prowess. Your power users are that segment of your user base with in-depth product knowledge and are the most active, expressive and influential members of your product's community. In other words, you need power users to power-up your product. However, you also need to tread carefully around the power user … [Read more...]
5 Ways To Optimise Your App For High User Retention
According to mobile app user retention rates from Statista, 55% of mobile app users will abandon an app one month after downloading it. That number grows to 68% after three months. Localytics gives an even more alarming statistic: 21% of mobile app users will abandon an app after only launching it once. Today's users will not even stick around to experience the app after … [Read more...]
Escaping Gridlock: When And How To Break A Grid Layout
Barring a freshly cleaned whiteboard or the latest version of Sketch, one of the most invaluable tools in a user experience designer's toolbox is the grid layout. Ancient as design itself, grid theory is both the first line item on the Design 101 syllabus and the first diagram a seasoned UX vet sketches out. Its utility is evidenced not just by its ubiquity, but its … [Read more...]
7 Web Design Rules You Should Never Break
Web design can be a complex world. It is full of rules, terminology, and techniques that govern what makes an excellent web page that achieves the objective(s) it was designed for, and one that does not. However, web design can be complicated to master if you do not have the right training. Despite its complexity, web design is becoming an increasingly valuable skill in … [Read more...]
All the Small Things: How Not To Annoy Your Mobile Users
Let us talk about Peter. He has just bought a great shirt. It is on trend. The feel, and the price point was a bargain. He gets home, and it feels great. But then. It starts with a tickle, then a scratch, then he realises the label is digging into his skin. When his friend asks how it was, the annoying scratchiness is all he feels like mentioning. However, he is still … [Read more...]
How To Fix Your Fixed Navigation
You are probably already familiar with fixed navigation, the design mechanic where a navigation bar aka navbar (or some of its elements) remain visible on the screen as the user scrolls. Sometimes referred to as 'sticky navigation', this UX design trend has lived up to its name for the first fixed navigation bars began appearing in the early 2010s, and have since stuck … [Read more...]
The Best iOS SDK Tools For 2019
There are lots of iOS apps worth adding to your home screen in 2019 and beyond. You have got Mobike for smart, convenient bike sharing, Blinkist for easy reads and insights and Oh She Glows for approachable plant-based recipes. Each of these iOS apps is completely different in idea and offering, but all aim to provide their users with the same essential thing: a … [Read more...]
Design Trends From Cyber Monday 2018
The results are starting to come in, and it appears the Cyber Monday numbers have exceeded projections and shattered sales records once again. For eCommerce departments, the rest of the week will be spent counting the spoils and measuring the success of their Black Friday / Cyber Monday (BF/CM) campaigns. For consumers, the final days of November serve as a well-deserved … [Read more...]
Difficulty Is Not A UX Dirty Word
Typically, "difficulty" would not be synonymous with usability. It does, however, have an essential place in designing a great user experience. Sometimes, increasing the time and trouble required to complete an action is beneficial for the user. At times, we need difficulty to slow us down; to make us either consider or confirm a key action. So, no matter how … [Read more...]
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