The word "free" is often music to our ears. Free trial, free download, free music, we will take it all as long as there are no strings attached. This tangled web of strings, however, is what puts the sceptic in us, and we start to believe that nothing is free. Mobile app strategies left free trials in the dust and created a new tactic: the freemium. A crossbreed of … [Read more...]
A New Age Of SEO And Usability
Every couple of days, search engines update their algorithms and marketers respond by forming new SEO guidelines. So as technology continues to advance, SEO strategy needs to adapt ever faster. Instead of trying to keep up with the whims of Google's web crawlers, companies need to start future-proofing their SEO and usability strategies. That starts with recognising … [Read more...]
Give Usability Maintenance A Seat At The Table
In user experience, not all tasks are created equal. Think of the tasks you associate with being exciting. Prototyping, designing a user interface, working on a slick product upgrade, and generally, anything pertaining to 'new' would qualify as exciting. Maintenance tasks tend not to fare so well. In the words of Kurt Vonnegut: "Another flaw in the human character is … [Read more...]
Push Notifications: Top 5 Mistakes To Avoid Making
Web and mobile push notifications are one of the most efficient and handy tools that can help you increase your conversion rates and engage your audience in real time and with actual results. Moreover, personalised push notifications can reach out to even the most determined leads. A smart marketing strategy with the use of push notifications can increase returning … [Read more...]
How UX Designers Can Innovate
Recently, I have written about different, often unexpected sources user experience designers can mine inspiration from. Whether you are stuck in a creative rut or want that motivational spark that comes from seeing masterful UX design, these wells of inspiration can help get the design gears in your head turning. However, that is only half the battle because inspiration … [Read more...]
How To Create Emotionally Rewarding UX Designs
What makes a website's design genuinely effective? Is it the way it looks or the way that it works? In truth, it is a little bit of both. Both the aesthetic and the functionality of a web page bear equal importance in the overall UX. Indeed, the way that a website makes a person feel has a profound impact on their behaviour. If a customer feels that your brand is … [Read more...]
UsabilityGeek Is An Official Media Partner Of Push Conference 2018
We're pleased to announce that this year, UsabilityGeek is an official media partner of Push Conference 2018 which will be held between the 19th and 20th October in Munich. The following is the official press release of the event as provided to us by the Push Conference organisers. Come And Celebrate Innovative Experience Design With Us At Push Conference 2018 in … [Read more...]
Design Is The New Black [Sponsored]
![Design Is The New Black [Sponsored]](https://usabilitygeek.com/wp-content/uploads/2018/08/design-new-black-360x200.jpg)
It's hard to escape discussions around design these days. Design thinking is being broadly embraced by large (and small) organizations across industries, and not just by their design departments. The September issue of Harvard Business Review featured a cover article on "The Evolution of Design Thinking", and recent articles in major newspapers have featured the design … [Read more...]
The Pareto Principle And UX – Why Should You Care?
The Pareto Principle, or the 80/20 rule as its also known, is a productivity hack of sorts. The idea behind it is: 80% of the effects of any given process come from 20% of the effort put into it. To illustrate this in a UX context, it's like saying: 80% of your users use 20% of your features 20% of the code causes 80% of the errors Now, this rule is not set … [Read more...]
5 Unexpected Sources For UX Design Inspiration
Every creative endeavour needs some amount of inspiration to catalyse it, and UX design is indeed no exception. Even routine projects that seem relatively cut-and-dry can benefit from the designer spending just an hour or two looking for inspiration. Very often it leads to new ideas that could make that project not so cut-and-dry anymore. Most designers know this … [Read more...]
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