The Pareto Principle, or the 80/20 rule as its also known, is a productivity hack of sorts. The idea behind it is: 80% of the effects of any given process come from 20% of the effort put into it. To illustrate this in a UX context, it's like saying: 80% of your users use 20% of your features 20% of the code causes 80% of the errors Now, this rule is not set … [Read more...]
5 Unexpected Sources For UX Design Inspiration
Every creative endeavour needs some amount of inspiration to catalyse it, and UX design is indeed no exception. Even routine projects that seem relatively cut-and-dry can benefit from the designer spending just an hour or two looking for inspiration. Very often it leads to new ideas that could make that project not so cut-and-dry anymore. Most designers know this … [Read more...]
Change Aversion And The Conflicted User
Change aversion, much like change itself, is a divisive topic. One camp asserts that users hate change. Software users have "baby duck syndrome" - imprinting on the first system they learn and judging later iterations by their similarity to the first. When a product is changed, then, users dislike it almost on principle. For the other camp, change aversion is a term … [Read more...]
Utilizing Microinteractions To Enhance Your UX Design
Engagement and providing excellent user experience (UX) has become the name of the game for most brands. While a lot of the relationship-building resources are placed on communication channels, microinteractions go a long way in creating some of the best UX, and ultimately, the best products. First Off, What Are Microinteractions? In its most basic sense, … [Read more...]
Did You Forget That Your App Users Are Human?
We walk, we talk, we have opposable thumbs and we use these thumbs to interact with mobile apps. We are humans, and we are quite advanced. Above all, however, humans (as app users) have needs that come in the form of emotional (I want to feel good), social (I want to look good), and functional (I want to be productive). I am self-centred, not because I am selfish, but … [Read more...]
UX Case Study: Google Maps vs. Waze Mobile Apps
Today, we are back in business with another app showdown! To give a recap for those of you that are new here: in this UX case study series, we put two similar apps head-to-head and see which boasts the better UX. The last matchup we looked at Shopify and Apple Music, with Shopify taking the gold when it comes to the user's experience. In this Olympic style face-off, I … [Read more...]
UX For The Perfect Corporate Training Material
Employee training and onboarding is an extremely critical component of Human Resources. According to a study published by Robert Half & Associates, over 28% of employees quit a new job within the first 90 days. Lack of adequate onboarding and training is cited to be a primary driver for this. With employee training, one size does not fit all. Every job function is … [Read more...]
Is Digital ‘Dumbing Down’ Desirable?
Software has never been more accessible than it is today. User interface design has never been more straightforward, or more standardised. Today, we can all enjoy websites, products and applications without having to trade in hours of training and technical know-how. This widespread accessibility seems patently beneficial. After all, software proficiency is no longer … [Read more...]
7 Tips For Creating A Winning Mobile App Payment Screen
There is a principle of "give before you take" with apps. If you want your users to do something, such as rate the app, allow notifications, or make a purchase, you should give them value first. Where in an app is one of the most significant tests of this principle? You probably guessed it - the payment screen. If users are going to enter their credit card number and … [Read more...]
A Brief Introduction To Interaction Design
Most companies understand why they need a strong web presence, but they often leave the users out of the process. In a competitive digital landscape, businesses must do all they can do to assure a seamless user experience (UX). In our digital age, a company's website is often the first interaction a person has with a company's brand. It is what they see long before … [Read more...]
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