Democracy and user experience rarely overlap. Users may be influential, but they are seldom presented with a chance to exercise their vote when it comes to the products and services they pay for. Feedback systems can create the semblance of a decision-making user. Typically, we give users a platform through which to express their opinions - be it a survey, a forum, or a … [Read more...]
UX Design For FinTech: 4 Things To Remember
Should you happen to ask your average UX designer to rank their favourite kinds of projects to work on, 'digital financial services platform' would probably not land in the top five. Perhaps, not even the top twenty, or even the top fifty. Most designers do not get particularly excited about studying federal banking regulations or accounting for the complex bureaucracy … [Read more...]
Mobile Loyalty Programs: The Do’s And Dont’s
The holiday season is fast approaching. Yes, I might be mentioning it even earlier than Macy's or your chain pharmacy, but before you know it, those Halloween decorations will quickly be replaced by Christmas lights and Black Friday advertising. As people prepare for the inevitable holiday shopping sprees, they start looking for best deals and the most significant … [Read more...]
Product Adoption 101 – A Primer For UX And Product Teams [Sponsored]
Software companies are naturally excited when they go to roll out a new product or feature. And in a perfect world, that product/feature is immediately, and enthusiastically adopted by every customer. In reality, however, that often isn't the case. In the software industry, product adoption is often sporadic, and even more alarmingly, a lot of companies don't really have … [Read more...]
Is Your Freemium Strategy Harming Your App’s UX?
The word "free" is often music to our ears. Free trial, free download, free music, we will take it all as long as there are no strings attached. This tangled web of strings, however, is what puts the sceptic in us, and we start to believe that nothing is free. Mobile app strategies left free trials in the dust and created a new tactic: the freemium. A crossbreed of … [Read more...]
A New Age Of SEO And Usability
Every couple of days, search engines update their algorithms and marketers respond by forming new SEO guidelines. So as technology continues to advance, SEO strategy needs to adapt ever faster. Instead of trying to keep up with the whims of Google's web crawlers, companies need to start future-proofing their SEO and usability strategies. That starts with recognising … [Read more...]
Give Usability Maintenance A Seat At The Table
In user experience, not all tasks are created equal. Think of the tasks you associate with being exciting. Prototyping, designing a user interface, working on a slick product upgrade, and generally, anything pertaining to 'new' would qualify as exciting. Maintenance tasks tend not to fare so well. In the words of Kurt Vonnegut: "Another flaw in the human character is … [Read more...]
Push Notifications: Top 5 Mistakes To Avoid Making
Web and mobile push notifications are one of the most efficient and handy tools that can help you increase your conversion rates and engage your audience in real time and with actual results. Moreover, personalised push notifications can reach out to even the most determined leads. A smart marketing strategy with the use of push notifications can increase returning … [Read more...]
How UX Designers Can Innovate
Recently, I have written about different, often unexpected sources user experience designers can mine inspiration from. Whether you are stuck in a creative rut or want that motivational spark that comes from seeing masterful UX design, these wells of inspiration can help get the design gears in your head turning. However, that is only half the battle because inspiration … [Read more...]
How To Create Emotionally Rewarding UX Designs
What makes a website's design genuinely effective? Is it the way it looks or the way that it works? In truth, it is a little bit of both. Both the aesthetic and the functionality of a web page bear equal importance in the overall UX. Indeed, the way that a website makes a person feel has a profound impact on their behaviour. If a customer feels that your brand is … [Read more...]
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