When I moved into an apartment of my own, my first purchase was a brand new, fully-stocked toolbox. After I got home and started to assemble some furniture, I opened my pristine toolbox, grabbed my shiny new drill, and promptly stripped the screws of my dresser beyond repair. It did not matter that I was equipped with all of the state-of-the-art tools. I did not know how … [Read more...]
How AI Can Improve The UX Of Websites and Landing Pages
Artificial Intelligence (AI) is no longer a vision for the future - it is already here and is having a significant impact on how businesses can improve their practices. One big way that AI is helping businesses is in user experience and design. With AI, businesses can seamlessly adapt their website design to comply with changing trends and behaviours, increasing usability … [Read more...]
You Are Creating For A Human: Here Is Some Advice
You should know whom you are creating for. Your user is not an abstract substance. Think of a person. Explore your customer persona as you would like to explore the mind of your loved one. Discover their wants and habits. It is the only way to make your product win the audience it is aimed for. Identify the context in which your prospective user will most likely use your … [Read more...]
The Research Is in: Data-Backed Marketing Trends of 2019
You have read them before - probably in December and January while you were half-full of holiday food and less-than-half-focused on marketing trends. Still, you plugged through, skimming articles about 2019 marketing predictions like they were going out of style. Unfortunately, some of them may have - gone out of style, that is. Why? Well, predictions can be a beautiful … [Read more...]
Design Thinking: An Introduction
Design thinking is a problem-solving framework that is ideal for tackling ill-defined or unknown problems. This makes it very effective for addressing the multifaceted problems faced by today's increasingly complex organisations. In the words of IDEO Founder, Tim Brown, for businesses, "design thinking is all about upgrading within constraints" - meaning companies must … [Read more...]
A/B Testing: Optimizing The UX
Which font do you like more: Font A, or Font B? While this is a straightforward question, a data-backed answer to it has saved many companies millions of dollars. So how can you go from being a UX Designer to everyone's favourite person? By conducting A/B testing! What is A/B Testing? An A/B test is a study of the impact of an independent variable on a dependent … [Read more...]
UX Should Be A Priority For Marketers Too
The days when we used to consider user experience (UX) to be an area that only concerns designers are long gone. The role of creating a great, lasting experience is now vital for fulfilling business objectives. This makes UX a priority for both designers and marketers alike. In this article, we are going to explain how UX impacts marketers. UX Beyond Flexibility & … [Read more...]
The Good, The Bad, And The Ad: How To Deal With Bad Mobile Ads
Mobile ads are part of many apps' monetisation strategy. However, there are good mobile ads, and there are bad mobile ads. The last thing you want to see over your morning cup of coffee is this type of review for your mobile app, complaining about a poor quality ad: Why do these bad mobile ads even weasel their way into apps in the first place? The reality is that … [Read more...]
UX Design And The Overlooked Influence Of Fashion
For all the rationale underpinning the field and for all the careful research and reasoning that shores up every new initiative, there remains an oft-overlooked truth in UX design. This truth is that UX design is as much ruled by fashion as it is function. Users are subject to fads. Whims, design novelties and the latest fashions heavily influence the direction of the … [Read more...]
8 Tips For Writing A Smarter Usability Test Script
They say write what you know, so as it was for my latest Usability Geek piece, this week I am writing about ... writing. However, while last week's article focused on UX writing, this one concerns itself with a different kind of scribing: a usability test script. The foundation of any sound UAT exercise, an articulate usability test script means more in-depth data and … [Read more...]
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