After so much anticipation the LG G2 has been launched on the 7th August in New York. Now that the phone has been revealed, the official site is showing much more than when we had written last time.
The slogan “Learning From You” still dominates the official site – a clear indication that this was not just some pre-launch slogan but rather the official motto of the LG G2.
The general impression is that the LG G2 has been built on a huge wishlist that users wanted out of a mobile phone. Following a similar trend that has been adopted by recent phone manufacturers, the LG G2 boasts of a large touch screen, sleek design and powerful processing power.
But in a market that is dominated by giants such as the Apple iPhone, the LG G2 has embarked in a massive pre-launch campaign that promised to deliver a phone that was built around the needs of phone users. And true to its word, the LG has armed the LG G2 with some pretty cool innovative technology.
We have discovered that the first and probably the most discussed feature that was revealed pre-launch of the LG G2 – the QuickWindow has been kept. However, much to the surprise of those who were saying that this feature was a rip-off of the Samsung Galaxy 4 S-View, the LG G2 QuickWindow enables the user to do much more than simply see the time. In fact, as can be seen in the video below, the user can interact with the LG G2 via the QuickWindow such as answering a phonecall and playing music. This exceeds what has been accomplished by its competition.
Key Features of the LG G2
And what about the innovative cool features that adorn the LG G2. One does not have to look far for that as they are prominently showcased on the Official LG G2 website. These are:
KnockON – Simply knocking gently on the LG G2 will awake the phone’s display. An ideal feature to have when you want to wake up your phone but cannot do so in a conventional manner because your hands are full
Guest Mode – The guest mode is ideal if you want to share your phone but would not wish to share the apps or settings that are on it. The guest mode feature on the LG G2 allows just that. You can personalise the user experience of your phone for someone else to use – including what apps are available.
OIS Camera – The high resolution 13 MP OIS (Optical Image Stabilisation) camera contains technology that is so intelligent that you do not need a steady hand when filming your videos. This is because the camera will automatically stabilise your focus and hence your videos will not be blurry. This technology is also very convenient when filming or taking photographs at night.
Audio Zoom – This innovative feature of the LG G2 allows you to zoom into the audio being emitted by a source of your choice. As the demo video shows, you can pinch to zoom into a specific person in a crowd when filming and thanks to the three stereo microphones in the LG G2, the sound being made by that person will be recorded more clearly while other sounds in the background will be de-emphasized.
Then there are of course other great features of the LG G2 such as:
- 5.2” Full HD IPS display
- Qualcomm Snapdragon 800 Processor with 2.26GHZ Quad Core CPUs
- 2 GB LPDDR3 800 MHZ RAM
- 13 MP OIS Camera (back), 2.1MP Camera (front)
- 16 GB / 32 GB Storage
- Android Jelly Bean 4.2.2 OS
- Size – 138.5 x 70.9 x 8.9mm
- Dual recording / dual camera
- Long lasting battery – 3000mAH
- 24 bit /192 kHZ audio playback
So, the LG G2 lived up to the expectations it has built in the pre-launch campaign. Although the official release day has not been announced, it is being rumoured that the phone goes out for sale towards the end of September in the UK. However there is no information yet on the official US release.
Disclaimer: The opinions expressed in this article are as provided by the company’s PR agency. Regardless, I only publish reviews of products or services that I believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.