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Software companies are naturally excited when they go to roll out a new product or feature. And in a perfect world, that product/feature is immediately, and enthusiastically adopted by every customer. In reality, however, that often isn't the case. In …
[Read more...] about Product Adoption 101 – A Primer For UX And Product Teams [Sponsored]
The word "free" is often music to our ears. Free trial, free download, free music, we will take it all as long as there are no strings attached. This tangled web of strings, however, is what puts the sceptic in us, and we start to believe that nothing is …
[Read more...] about Is Your Freemium Strategy Harming Your App’s UX?
Every couple of days, search engines update their algorithms and marketers respond by forming new SEO guidelines. So as technology continues to advance, SEO strategy needs to adapt ever faster. Instead of trying to keep up with the whims of Google's web …
In user experience, not all tasks are created equal. Think of the tasks you associate with being exciting. Prototyping, designing a user interface, working on a slick product upgrade, and generally, anything pertaining to 'new' would qualify as …
[Read more...] about Give Usability Maintenance A Seat At The Table
Web and mobile push notifications are one of the most efficient and handy tools that can help you increase your conversion rates and engage your audience in real time and with actual results. Moreover, personalised push notifications can reach out to even …
[Read more...] about Push Notifications: Top 5 Mistakes To Avoid Making
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