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In today’s era, “no internet” is a scary word. We are currently residing in a time where having a digital presence is of utmost importance. A world where if there is no activity being conducted on the internet; it raises questions about existence itself. …
[Read more...] about Augmented Reality And UX Is The Shiny New Toy Syndrome!
From dictating addresses to Waze to asking personal assistants such as Siri to do tasks for you, more and more products and services are migrating to the cloud, and being controlled by voice. Hila Yonatan is discussing this new trend from a UX …
[Read more...] about Voice User Interfaces: UX in daily life
While smartphones offer us advanced technology that fits in our pocket, the next step in the technological revolution is embedded in the tech we wear. In many ways, this step has been taken. In 2009, Fitbit unveiled its first wearable fitness tracker. …
[Read more...] about How To Create A Better User Experience For Wearables
Data doesn't lie. That's the general thinking in marketing and product development departments. That adage may be true, but it isn't quite the whole truth. Data-driven decision-making is a huge part of working at SaaS companies. What gets lost in this …
[Read more...] about Qualitative Data: The Great Lost Metric For SaaS Companies [Sponsored]
"Sell benefits, not features". This maxim has long been cemented as gospel. The logic runs that users are not all that interested in buying your product. What they are really interested in buying is improved efficiency, or an easier life, or a better …
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