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Guerrilla marketing is a kind of marketing strategy that takes us all by surprise with its uniqueness and ‘guerrilla’ tactics. It helps promote a brand or an idea by employing offbeat means, and is evidently distinctfrom traditional marketing strategies. …
[Read more...] about The Gutsy Guerilla Marketing: Reach New Heights In Your Business
The “Aardvark Theory” of product – “Fake it till you make it” could be well followed as a design guideline for organizations. To develop a successful product or an app, we first create a prototype and keep improving on it till the time we get what we …
[Read more...] about Effective Techniques For Rapid Prototyping
We here – you, me, that other guy reading this article – we follow technology. We are probably reading a few tech blogs. Probably we all tried a pre-release software a few times, just because we were curious. Me, personally? I’m a geek with that stuff. My …
[Read more...] about Innovation Vs Tradition : What Does The User Really Want?
User Experience, Design and Software Development rarely get along. Design wants to create gorgeous looking portfolio pieces, User Experience wants the pathways through the system to be crystal clear for its users, and Developers either want to shoehorn a …
[Read more...] about Lean UX – Running Workshops And Getting Results
Imagine a usability test in which John, the test participant, attempts to buy a bicycle. On the homepage John quickly finds the “bicycles” link, but on the next page he hesitates. “I wasn’t sure where to click,” he says afterwards, “there were a lot of …
[Read more...] about Eye Tracking: What Is It For And When To Use It
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