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A metric is a “system or standard of measurement” represented in units that can be utilized to describe more than one attribute. Metrics come in very handy when it comes to quantify usability during the usability evaluation of software, websites and …
[Read more...] about Usability Metrics – A Guide To Quantify The Usability Of Any System
Incorporating the needs of users for a feature that has not explicitly been developed or used is a tough endeavor. Designing and developing the needs that surround beacon optimization comes from a contextual understanding of their function and the user’s …
In today’s fast-paced, time is money world, jargon is a timesaving alternative. Acronyms litter our conversation, and everything has to be done by COP today. Of course, we all use jargon from time to time, but where is it most prevalent – lawyers? …
[Read more...] about Usability And Jargon: Can The Two Coexist?
User experience researchers and online analysts are no strangers to data. There is also no denying that it is a must-have element of conversion optimization specialist’s weaponry. Data allows you to back up your decisions scientifically and predict their …
[Read more...] about The Benefits of Merging Quantitative and Qualitative Data In UX Studies
Are you interested when and where Conversion Optimisation started? I was definitely curious where the concept was born. It’s not a new practice by any means – despite it increasing in popularity now more so than ever. Surprisingly enough it is something …
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